SEO is essential for any business which has an online presence. Without proper optimization, a website will just get lost in the clutter that is today’s web. That is why SEO should be implemented right from the initial stages of web design and development. If you want to make your site climb to the top of the SERPs and beat the competition, here are a few things that you should know.
Website as your online focus
Your website acts as the face of your company on the internet. It is also the largest source of traffic generated through organic search. Even though this is the fact, many businesses do not think of SEO until their website is up and running. These websites have to face tougher competition, and it becomes
even harder for them gain a high ranking.
You cannot just rest at creating a beautiful looking website. It has to have the ingredients that make both the users and the search engines happy. There are specific things to be noted while designing a site to accomplish a proper connection with SEO. Let’s dig deeper and gain more insight into it.
Making of an SEO-friendly website
At a root level, an SEO-friendly website is one which allows the search engines to explore the pages easily and display it efficiently to the searchers. By making sure that a search engine can easily crawl through and understand the content of your web pages in the right context, you cross the first milestone towards SEO success.
Making a site SEO-friendly requires careful planning and a calculated approach. It can be a complicated affair initially, but once you achieve it, this single effort can ensure quick results and revenue over an extended period of time.
The core elements of making a website SEO-friendly include:
You may simply use ‘abc.com’ as the domain name of your site, and you may have multiple domains. At the first point, ensure the domain name you choose is relevant to the business and industry. Also, ensure that all the sub domains and variations of the domain name are pointed to a unique canonical version of the website.
Do not lose business by simply taking it the adverse way by thinking that multiple keywords in your domain may help in SEO. It may simply look like a draft and will help little for any local business. Just ensure that you are mapping a URL with accurate info. The rule of thumb of new-age SEO is to be sensible.
- Web hosting
You may be wondering what hosting has to do with online marketing. Well, it is important. You should know that a slow site will always make your users unhappy. It will ultimately contribute to a lower ranking, decreasing volume of traffic, and poor conversion. Ideally, you should get hosting of where your target group is situated, and the delivery must be fast. Also, try to be platform-specific if there is a choice.
Indexation is another important aspect in making your website SEO friendly. To understand the nature of your site, one needs to read the content of your page. It means that the primary content of your website should be text. Not images or flash videos, but your main content should still be text-based for SEO value.
There are many great tools available for you to meet this requirement like various web fonts to help arrange both images and clear language to let search engines read and understand what you offer. Images, videos, documents are all essential contents and source of search engine traffic. However, all these need to be searchable and properly indexed.
Content Management System
CMS is required to build a website. You may have already heard of WordPress, which is a great content management system used by many, but it is not the only one out there. The modern-day CMS platforms are wisely built to offer a great SEO value. Ensure that the CMS platform you choose is the right one based on your needs rather than considering one which your web design firm wants to work with.
Preparation of link structure
To have search engines index the content of your website beyond the home page, you need to create internal links, which the search engines can crawl. You can use XML sitemaps for this as it can help the search engines to actively crawl your site to discover specific pages that you want to promote. There are many advanced tools like Screaming Frog which helps the site owners to ensure that the web pages can be easily accessed and crawled.
Structuring the site with a proper information architecture
Most of the experts prefer a filing cabinet analogy for their website structure. Consider your site as a filing cabinet and the major categories as the drawers. Sub categories are compared to the folders in various drawers. Different pages to be considered as documents in the folders.
The ideal structure is to have a main drawer for services and each of the sub-service categories in folders.
Services > Service Area > Individual Service
Eg: Home Page > Services > SEO > SEO Analytics
Structuring a website this way makes sense because it neatly arranges the information that you want to present to the search engines and the users. It can also follow through with other SEO elements and indicate the context. This structuring is ideal not just for the primary pages, but for all the blog posts, FAQ contents, articles, and locations.
There is no denying that web design and SEO go hand in hand. Your chances of success in this highly competitive industry are much higher if you invest in online marketing right from the development stages of your site.