A website has become a must for any company that wants to be found by new customers, no matter which country it is based in. In fact, they have become so essential there is now a multitude of quick and easy website builders and resources you can use to throw together a website to give you a presence on the web. However, having a presence on the web isn’t always enough. Most new companies don’t just want to be present, they want their website to be awesome.

Below are a few things you need to consider to ensure you maximize the visibility and reputation of your new site.

Define its purpose

If you know your customer base well (and you really should), then you’ll already have a good idea of the sort of tone, style, and content that will interest them. However, not everybody has exactly the same idea, and there are no guarantees that your perception is correct.

Clearly defining the goals of your website and creating some guidelines for style and content will help to ensure everyone is pushing in the same direction. Every aspect of your website should align with the goals of your target audience.

You can also look at your competitors and see what works for them. They can provide some useful insight, such as what questions you can be answering and what else your potential customers are also interested in, in addition to your products. Looking at websites you like, even if they’re in other industries, can also provide you with inspiration.

Stay relevant and usable

Digital users are rapidly shifting towards mobile devices. Even Google’s latest algorithm is heavily weighted towards mobile devices, reflecting how many people are now performing searches on the go. When you’re designing your site you should have a mobile first attitude to avoid being punished in the SERPs in the future. Failure to acknowledge these shifting trends can mean you miss out essential aspects of the mobile experience and end up watching your website slowly slip into obscurity.

An important part of usability is speed. People will quickly become frustrated and move on to a competitor if your website is too slow to react. This is not only a matter of website architecture. A fast website is usually down to a combination of its design and the hosting provider. You should search for reviews to find the best options for you. Plenty of users leave honest feedback about their own experiences with companies on review sites, such as this SiteGround review on hostadvice, where users have chosen to praise the service’s speedy customer service, among other qualities.

Allow time for creativity

When we start setting deadlines for completing tasks, it can back us into a corner where we sacrifice quality for completion. The real winners on the internet are the most creative and unique, and rushing through creation can mean you accept generic averageness on far too many aspects of your new site.

Your color scheme, design¬†and content all need to be aligned with the image and message you want to convey. People’s digital worlds are becoming increasingly important in their daily lives, and underestimating the importance of your digital presence could be the most costly mistake you ever make.

Build in flexibilityweb

A static website quickly becomes boring. Try to incorporate as much flexibility and natural evolution as possible. Make sure you have a regular flow of new information for people who visit your site at regular intervals. Consider incorporating your social posts into your homepage so they have areas of interest to grab their attention and encourage them to engage with you in different ways.

Take all these things into account and your new company website will be off to a good start. Be helpful and respect your visitors and customers, and they will reward you.