Search engine optimization and web development are often quite complicated. There are lots of acronyms and theories, and it’s difficult to know where to begin.

However, like any subject, there are basic points where you can make a start, so we’ve picked out three of the most basic things your website needs to do well in order to be successful.

Content

 For a website to be successful, it’s got to have good content. Without good content it won’t engage visitors, it won’t create leads, and it won’t convert sales. Your website might not have a great deal of content, but if that content is good, then people are going to spend time reading it and start to develop a relationship with your brand.

People are spending time on your website and you have to repay them by offering value. Think what kinds of questions your potential customers have, and how your expertise can help them to answer those questions through your content.

If you create great content, then the search engines will start to take notice, people will spend time on your site, and you can work on turning those leads into customers.

Links

 You can make some amazingly entertaining content, but what happens if all the information is wrong? Google and your visitors want to know that the information on your website is trustworthy and one of the ways they do this is by looking at the links that point back to your website.

Google likes the idea of experts linking to experts, so if your website has links from high authority sites that are relevant to your website, then they’re going to see it as a good sign. You might be an expert in your field, but you’ve got to prove it online, and the way you do this is by building good links.

If you need a little help developing a link building strategy, then it can be worth looking for Digital marketing services.

User Experience

 When it comes to building websites, sometimes people forget who the most important people are in this equation – humans. We want to build fancy websites with all these functions and impress the bots with keywords, but many humans just want a website that works well, without errors.

Your website has to offer a good user experience, otherwise, all of the hard work you’ve put into your content and links can be wasted. If things don’t load properly and links don’t work properly, then this will really infuriate users and they will leave your website, taking their custom elsewhere.

If we throw load speed into the user experience category as well, this is one of the most common reasons for people leaving your pages. Every extra second your page takes to load brings a big increase in your bounce rate, which means that people you’ve worked hard to attract to your website will leave before they have even really engaged with your content.

You’ve got to remember that humans are the ultimate people who decide whether your website is good or not, and for the most part, they want to see a fast, clean website.

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