Are you a blogger, a small business owner, an eBook publisher, or an online entrepreneur?

If so, then running an email marketing campaign is something that you absolutely must do to. There is absolutely no better way for you to connect and build a relationship with your audience.

An email list is an invaluable tool. It’s a list of actual people from throughout the world who are genuinely interested in what you have to offer and who want to stay connected with you.

So what can you do to run the best email marketing campaign possible? Let’s find out.

Here are the top three ways you can improve your email marketing campaign:

  1. Make It Personal

The more personalized your emails are, the more valued your subscribers are going to feel. Each major email marketing service offers you tools to make your emails as personalized as possible, such as setting it so that each email is addressed to each recipient by their first name.

But that’s just the tip of the iceberg on what you can do to personalize your messages. For example, if you know the birthdays of your subscribers, then you can send them a happy birthday message along with an exclusive coupon or discount that’s just for them.

  1. Build The Anticipation

If you’re going to be holding a major event with your email subscribers, such as a special contest, a major sale, or a prize giveaway, then you can build anticipation to that event with the aid of custom countdown timers.

The last thing you want to do is announce a special contest on the same day it is to be held. Rather, announce your contests and events well ahead of time (as in a few days to a week) and send your subscribers a timer that will countdown to the event. This strategy is practically guaranteed to get people excited for it and will get more of your subscribers involved.

  1. The Shorter The Better

Last but not least, the shorter your emails are, the better they will be. Cut out all the fluff and get straight to the point.

Think about it, when people on your list open your emails, they’re in the middle of their busy day and don’t have time to read through a long message, nor would they even want to scroll through a long message even if they had the time.

This doesn’t mean that your messages have to only be a couple of sentences long, but it does mean that they need to be brisk and to the point. People should be able to read the entire message in fifteen to thirty seconds at the very highest.

Improving Your Email Marketing Campaign

While there are lots of online marketing strategies out there, marketing through email remains one of the most highly effective ones, and the tips you have learned in this article can help make your marketing campaign even more so.