Tips for to grow your business internationally

Growth Graph

Country borders are no longer limited for international business. With an astonishing high growth of the internet and growing globalization, many companies have taken their businesses outside their walls. Sophisticated, multinational arrangements became the “new standard,” meaning that global best practices are more crucial than ever before. 

The covid 19 has indeed shaken the world development. The travel restrictions and recurrent lockdowns keep investors and companies hesitant from expanding. However, such challenging times might be a blessing in disguise for companies that can overcome the obstacles and establish their presence in the new economic world. 

Here are six tips for conducting global businesses in 2021:

1. Times Have Changed; Think Outside of Norm

There’s no such thing as a universal business model in a foreign country. Executives making relations with overseas counterparts might find their gatherings running quite differently depending on where they plan to expand.

Expanding to APAC countries such as China might be utterly from exporting to the western world. Especially during the pandemic, you must carefully examine that specific country’s economic trends and adjust the current consumer demand to succeed.

Any international company planning to expand in a foreign country must ensure that their business approach and policy are adjustable to the country they want to penetrate. Discrepancies in your supply and local demand can cause a very substantial loss to the company. 

2. Hire Efficiently

Hiring the right people for international business might be the single most crucial factor in achieving success. However, it might also be the most challenging one, as hiring in a foreign country is associated with many barriers such as language, culture, and government. For example, you cannot directly hire employees in China; you need a local expert company to recruit the workforce.

Another challenge is constructing the workforce and making it efficient enough to run by itself. Conducting business in a foreign country is challenging as your physical presence and involvement are highly limited. It would help if you had an international work team compiled by employees who have experience in your company and new local employees who should bring a new value to the business and help you adapt to the local market.

3. Go Online

Covid 19 has turned everyone into a digital world. It is tough to imagine a business in 2021 increasing revenue or even surviving without a robust digital presence. Creating an online shop has never been more comfortable with many ready-made platforms available in the market. With physical stores closed, online stores and digital marketing might be the only way to reach the targeted audiences.

However, online world trends also differ regarding the country and region. For example, digital shopping in China is entirely different and uses various online payment methods that are altogether peculiar to Chinese customers. You need to research and analyze the best-performing platforms and build campaigns based on that research.

It will be significant for international businesses to recognize the efficient digital trends and utilize them In 2021. Online campaigns help businesses to keep track of the new features, analyze customer demands, generate new ideas to attract customers, and create campaigns that appeal to the targeted audience. 

4. Focus on Business Customs

Getting known to the business customs and etiquettes might be detrimental as conducting meetings, deals, and operations according to the local laws and customs is crucial. Business customs can vart hugely from country to country, and you will have to learn and adapt to each of those if you want to have successful partners and employees in your foreign branch.

Bowing your head, giving a present, getting to the meeting early, letting the other person first are just a few of many business etiquettes that can hugely impact your impression of everyone involved in the forum. Especially in countries where people stick to the rules, traditions, and even religion, you should respect their etiquette and research before the negotiations.

5. Foreign laws and regulations

Rules and regulations are very dependent on the country you are aiming for. Many countries have unique company structure legislation, import restrictions, and many ever-changing local laws that need to be scrutinized and analyzed before taking any action.

You must ensure the products or services meet the national standards and satisfy the local laws and regulations. Such mistakes can make your company lose vast amounts of money due to inaccurate documentation or lack of understanding of the local laws and regulations.

6. Currency rates

While price setting and payment methods are essential obstacles, currency rate inflation is one of the most challenging international business problems to manage. So, controlling the exchange rates must be a central part of all international businesses’ strategy. However, global economic volatility can make predicting the profit especially difficult, mainly when rates fluctuate at unpredictable levels.


Penetrating a new market with a particular economic situation, demands, business culture, laws, regulations, and currencies is no easy task. Covid might even make it more challenging to overcome all these obstacles. However, the potential benefits outweigh the costs. Growing your business in a completely different country is the pinnacle of opportunity, as the limits of revenue and profit are non-limited.

The six suggestions above are just the beginning of taking an organization into a new land or shoring up connections between divisions of a business. Once people are on the negotiating table, it’s time to allow strong business skills to become involved, with in-depth industry knowledge and problem-solving skills combining to make for powerful international companies worldwide.