Posting animated videos on your website is a great way to attract and engage visitors, give them the information they want about your business, products, and services, build trust, and, ultimately, boost sales. However, finding a company that can create great quality animated videos for business can be a Herculean task.
Since your video will reflect your brand on your website, it is important to choose your animator wisely and cautiously. Here are a few insider tips that can help you choose the best experts who can create an animated video for your business:
Have a Look at Their Portfolio
The portfolio will reflect the quality of their work so that they can be sure whether it would be a good idea to work with them or not. While checking their portfolio, make sure that the type of videos they have created in the past meet your brand’s requirements or not. Also, check their videos’ story, animation quality, visual appeal, audio quality, voiceover quality, sound quality, type of music used, etc. All these factors work together to create an impact on the viewer’s mind.
Check Their Experience
A portfolio will give you an idea about their work type and quality, but their experience will let you know about their expertise and dexterity. It is important to enquire about how many projects they have completed so far. As far as design skills and understanding the industry’s ins and outs are concerned, the experience is of paramount importance.
Many companies claim to make high-quality animated videos for business, but they do not give stress on proper communication with the clients. Once they grab your project, they aim to finish off your work, hand it over to you, and take their money. They are least concerned about what your concerns are, whether you are satisfied or not and if you want any changes in the video. In case of any queries, they should respond to you promptly and update you in every stage of production.
See the Video Presentation
No matter how good the video story is, it will fail to deliver the right message if it does not have a good presentation. The way in which the video is presented should be able to create a connection between the viewer and your company.
Proper use of humour and characters should be made to make the video engaging and interesting. Even if you have no idea about what a good video should be like, watch their past videos like a customer and see if you could clearly grab the intended message. If you are still left with confusion, it’s not worth it.
See the Style of Animation
The graphics used in the videos should be comprehensible, and any characters and drawings must be original, eye-catching, and contemporary. Make sure that their videos are compatible with your business needs in terms of colours and animation styles.
For instance, childish animations for lingerie-related business would be inappropriate. Check with the company and ask them if they can create videos as per your business needs and style.
Look for Passion in the Animators
When you meet an animation expert or company representative, try looking for a specific degree of enthusiasm in their work culture. People who are passionate about their work often produce fantastic results.
Apart from having the needed craft and skills, they should also have exuberance in their work. Companies who undertake projects only to make money do not give their best.
If you want to leverage the benefits of animated videos and look for a reliable company that can create high-quality videos for you, you may use the tips mentioned above to make your selection and be proud of it later.