Marketing

Top 5 Email Marketing Tools

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email marketing

 Every business can benefit from a strong email marketing strategy, made easy by today’s increasing options in email marketing software. There are so many to choose from it may be difficult to tell them apart, but the devil is in the details when it comes to email marketing tools. Which features do you really need, what extras should you look for?

To choose the right email marketing tool for you, first decide:

  • How many contacts you have and plan to have in the next 6-12 months
  • How many emails you wish to send monthly
  • The level of automation you require
  • Budget

Remember that if you pick the right email marketing tool, your contact list should grow steadily, so prepare to expand as you go along. Most email marketing tools offer monthly or annual payment plans, so consider your projected growth when selecting a plan.

Here’s our list for the Top 5 Email Marketing Tools to help you build a professional online marketing strategy.

  • GetResponse

getresponse

A premier choice for businesses large and small with any level of web design or marketing experience. With affordable email plans (which include landing page development and publishing) GetResponse is accessible to every budget. Some of their features include:

  • No-code, drag-and-drop interface to build professional emails and webpages in minutes
  • Access to 500+ templates, 1000+ iStock photos and an intuitive in-app photo-editor
  • Comprehensive A/B analysis of up to 10 different versions
  • Preview how your page looks on mobile devices or tablets
  • Integrate with other great services like Paypal, Shopify, and WordPress
  • Easy automation and scheduling

They also offer deep analysis of your campaign so you can make informed segmentation decisions and monitor your growth. GetResponse hits a great balance between form, function and price.

 

  • MailChimp

mailchimp

If you’ve got a small contact list or are just starting out, MailChimp may be a good choice for you. They offer a free service with limited features for your first 2,000 subscribers, which provides an opportunity for you to get familiar with the platform. Be careful to grow your business with them, however, as their plans get more expensive than other email marketing tools and their features really aren’t as comprehensive.

  • Simple interface design makes it easy to learn
  • Impressive integration with hundreds of apps
  • Useful mobile apps to help you organize
  • Segment discovery tool

 

  • AWeber

aweber

AWeber’s interface may not be as bright and ‘hip’ as GetResponse’s or MailChimp’s, but they offer competitive services. With a focus on reporting, AWeber is all about the numbers and their features reflect that:

  • Extensive reporting and tracking
  • Easy segmentation tools
  • RSS-to-email and compatible with all major blogs
  • Mobile app to monitor reports and analytics
  • Strong Anti-Spam Policy to make sure your emails reach recipients

 

  • ConstantContact

constant contact

ConstantContact’s insanely clean interface rivals MailChimp’s for its simplicity and ease-of-use. Their prices are competitive but a little pricey, so it’s up to you to decide if their focus on contact management best serves your business:

  • Easily import contacts from Gmail, Outlook, Excel, Salesforce and more
  • Store as much data as you like about individual subscribers
  • List-building tools
  • Basic automation

 

  • VerticleResponse

vertical response

VerticleResponse makes the list for its consistency; they do not focus on any one feature, instead giving you passable examples of everything you’d expect from an email marketing tool with affordable plans:

  • Templates designed to work with mobile devices and tablets
  • Basic automation
  • Create segmentation lists from graphic reports
  • High Delivery rate and good Anti-Spam

Every business is unique and faces different challenges in their marketing campaigns. Choosing the right email marketing tool depends on where the weaknesses in your current strategy lie, and which tool is appropriate for your scale. Don’t wait too long though, marketing opportunities are passing you by!

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