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You can’t have an online presence without a website. That’s obvious. But, even if you don’t want to have an online presence, having an online address can still help you.
Registering a domain name can be used to keep your marketing brand (or “image”) in the mind of prospects – since particular domains can be redirected to other, more efficient website which you own.
There are a few things you can do when it comes to domain names. Domain Name registrar Australia can give you some handy “tips and tricks” when it comes to making the best use of your domain name.
For now, the big myths floating around out there are many – by the numbers, really. So we’ve shortened it down to five for you.
Myth #1: It’s Hard Registering Domain Names
Yep – complete myth. Not only are there more domain names (which are available) than there are human beings alive… [hl]
…some are relatively affordable.
…and some are downright cheap! (Up to a dollar cheap.)
Some even have name suggestion tools and website designs!
Myth #2: I Need A Website To Own A Domain Name
False. Every domain name in existence has multi-purposes. Like… You can buy one even if you don’t want or need a website yet, but still want to keep the name for whatever reason. Maybe plans are in the works. Maybe you just thought of a cool name – that kind of thing.
Some people buy and sell domain names – much in the real estate vein; buying low, selling high. Flip domain names, auction them off at websites, and so on. The market for domain names is huge.
Among other reasons, the best reason is that your domain name is there for you, ready to go whenever and however you need it.
Myth #3: Registration = Ownership
Just because you registered the domain, you DO own it – during the allotted time. After registration expires, the name is up for grabs if you don’t renew the account.
This means anyone, and everyone, can claim your domain name – since names are based on a subscription-like model.
Lesson learned? Be sure to renew!
Myth #4: Domain Names Are Pricey
Not at all! In fact, some go as little as $0.50! Yes, some can be pricey (between $69 to $99 for ONE name) – but the potential revenue by brand-linking and registering low-cost, high-value keywords linked to your business?
The potential profit speaks for itself.
Myth #5: A Website Comes With Domain Registration
That would be absolutely killer – unfortunately, it’s not. Ask anybody, anywhere, who deals in domain names.
Getting a website when you register a domain is like expecting automatic French fries when you buy potatoes at the supermarket.
Last Thoughts
Now that we have debunked these myths, remember: The value of your domain names relies on your intention.
Are you going to sell them? Trade them for lower-cost, higher-value names? Or are you going to keep them “in storage” until you need them?
Your domain name affects SEO, and where you rank on SERPs – if you subscribed to the “conventional wisdom” of purchasing keyword domains. Thankfully, major search engines redefined their algorithms to value user content, not “marketing hijackers.”
That’s why, believe it or not, a brandable domain name is more important to your business’ profits, than the price of domains themselves.
It’s the only way to stand out in today’s world where there are thousands, literally hundreds of thousands of domain names out there. Along with not subscribing to the popular myths, I hope you find more ways to make yourself stand out in that wide, giant cesspool we call domain names.
