Top 5 tips to rank well on Google

If there is one mantra that most business owners live by, in today’s online world, it is ‘online presence’. Online presence, in a broad sense can be made up of:

• Your website.
• Your social media networking across all major platforms.
• The conversations that people are having about your business on different online forums and media.
• Your search engine optimization and search engine ranking.

There is no denying the fact that Google is one of the biggest search engines out there and everybody simply ‘Googles’ for information these days. So it stands to logic that you must pay attention to your ranking on Google and here are top 5 tips for the same.

Content

Your rank hinges on great content. It is true that Google changes its algorithms every now and then and you will have to tweak your content to suit these changes. Having said that, it is good to remember that great content will stand the test of time or should one say the test of algorithm changes? Your content should therefore be:

• Grammatically correct.
• Updated regularly.
• Broad based and not just focused on marketing your products.
• Interesting and unique – this will encourage people to read and share the same.

Links

Get links to flow into your website – but make sure that these links are coming in from other high quality sites. You do not want to engage in a numbers game here. Quality of links should take precedence over quantity or number of links. If your site is recommended by other ‘high ranking’ websites and you are able to nurture organic and high quality links, then your Google rank will certainly get healthier with every passing day.

Responsive web design

Speaking of organic leads us to talk about mobile devices. A growing number of people are using mobile devices to find what they want to buy. So your website should certainly be mobile friendly. If Google is all about enhancing customer or user experience then your website should take every possible step for the same and one important step is responsive web design. The technology of your website should make it screen smart.

Social presence

You can enhance visibility for your website and get more people talking about when you network. This means bookmarking your site across major social media platform – Google Plus being just one of them. You should also:

• Do guest blogs on other websites.
• Participate in various forums.
• Stay away from low-quality marketing strategies.

For instance, stuffing your content with ill-formed keywords will reduce your ranking. Instead, weave keywords into your content in as logical a manner as possible.

Metadata

This is a technical aspect to Google ranking but plays a huge role. Metadata talks about your page content. So, pay attention to creating and using the right kind of:

• Keyword metadata.
• Title metadata.
• Description metadata.

Keywords and keyword metadata have to do with the kind of words or phrases that you think people will use to find products. Your content and page descriptions should therefore have such keywords as well.