There are many benefits of blogging. If you’ve decided to blog for pleasure, you may find that it increases and improves your connection with others. When you blog, you build a community of readers who will engage with you and share your interest or passion. Blogging has also been shown to improve the quality and quantity of sleep. Getting your thoughts on paper and off of your mind before you settle in for the night can be longer, more restful, and deeper sleep. Blogging has also shown to lead to physical and emotional healing. Committing words to paper allows you a chance to release your feelings and explore emotional and physical healing. It can help you make sense of trauma in your life, and sharing it with others can be a point of healing as well. Engaging with those who empathize or can help will increase your rate of healing.

If you’ve engaged in blogging and are enjoying the personal satisfaction that comes from sharing your thoughts and opinions, but want to turn that blog into a business, there are some things you should know and some things you should do to increase your blog’s chance of success.

Blogging can make you money.

First, you should be aware that blogging can be financially lucrative. It is possible to make money with your words. You can sell CPC or CPM ads, sell private ads, include affiliate links in your content, check out these high paying affiliate programs or sell digital products like master writing classes or how-to videos or demonstrations. You can also monetize your blog through the sale of merchandise with your brand’s name and logo. You might choose to solicit donations from your reading community members or grow your readership through subscriptions. Many bloggers use a paid membership model that offers premium content on your log for those members who pay to read, or they choose to participate in affiliate programs that offer high commission pay-per-click opportunities.

You will want people to join your circle.

Second, it’s important to understand that you will want to get followers on Instagram and other social media platforms. While it may seem easy, building a circle of dedicated readers will probably require some time and effort on your part. Get your message out into the community by developing an email list of subscribers. Social media and internet searches will take you only so far, and because 72 percent of consumers prefer email as their method of communication, weekly email contact is a good idea for growing awareness with targeted audiences.

You will need to promote your blog.

Promotion and advertising may be as simple as choosing the best Instagram hashtags for your social media sites or as involved in designing an email marketing campaign, investing in SEO, and doing outreach. One key to promotion is ensuring your titles are searchable. Invest time in conducting proper keyword research. Perfect your content by making your images complete with text overlay. Perform targeted distribution by sharing your content with others who write similar pieces, and share the work of other bloggers to extend your influence. Invite guest bloggers to your page and share your expertise with others as a guest writer on another blogger’s page.

You will want to perfect content delivery.

The most important part of your blog is always going to be your written content. Be sure to share meaningful stores and cover your writing with research that goes above and beyond. Provide a wide array of content. Include shorter pieces of 350-500 words interspersed with longer, meatier pieces of 750-1000 words. Remember that your followers come to hear what you have to say and be entertained. Cover some content superficially at first, and follow up with in-depth looks at particular concepts or ideas so that your readers return again and again to hear what you have to say. It’s not unusual to stall from time to time, so make sure you have a backup list of ideas or notions should you hit a writer’s block.

Turning your blog into a money-making scenario will require effort on your part. There will be moments of trial and error, and you will learn as you go. You may find your readers a useful resource when you get stuck in the mire, so be sure to reach out to learn about their interests and ideas. Get out of the house and from behind your computer so that you can experience things that will add to your repertoire of things to write about.

Do you have a favorite blog you read regularly? What tips would you share with a beginning blogger? Feel free to comment below.