WordPress is a popular website builder that will enable you to make your brand’s website just how you envision it. It is the most popular CMS for brands and individuals on the internet, hosting up to a third of all websites. It can be a great platform for your brand as well. Here’s how you could benefit from having your business website on WordPress.
WordPress is easy to install and use
You do not need to have any coding skills to set up your website on the platform It is an easy process, which will only take a few minutes. All the tools needed for your installation are accessible through WordPress. Once set up, his platform is easy to configure and use. The guide to creating your business website provided below will take less than fifteen minutes, with your website being operational after that time.
WordPress is open source
This means that it can be tweaked to meet your website’s needs, regardless of how you want your page to look or function. The core code, themes and plugins are constantly updated, with developers coming up with new and better tools every year. You could keep your business page fresh and exciting for your users, helping to develop a loyal following.
WordPress has a number of options
There are many in-house and third party developers who come up with new themes and plugins for your use. These tools are regularly updated, similarly to the core code. Since the platform is popular with website owners, developers come up with a large number of options for each category. Users will have a variety of themes and plugins to choose from, which will ensure you, get great features for your website without incurring any additional charges.
WordPress is mobile friendly
There are over 4 billion active internet users who are active monthly. Most of these people are unable to access the internet through a computer, particularly in certain regions of the world. A large percentage of the active internet users will only be able to access your website through their mobile smartphones and tablets. In order to reach these people, your website will need to be mobile friendly. Luckily, WordPress themes are automatically responsive to mobile interfaces, which mean that your website will be displayed on mobile easily.
How to create a business website on WordPress
Now that you know why you need a WordPress website for your business, here is a simple 5-step guide to help you make a suitable website for your brand without any professional help.
Getting a domain name and webs hosting
You will need to have a permanent address for your website, which is the domain name. You will also need to find a hosting space. While there are some shared hosting options that are available, you may be better off setting up your business website with a trustworthy webhost who offers optimized services for WordPress, such as Bluehost. You would be better off getting hosting for longer periods of time as this will be better priced than short term options. You should consider your location as well as previous customer experience with a webhost through reading reviews, before making your choice.
Choosing a fitting design
After setting up your carriers, you need to design your website layout and features. If you can code, you will be able to take advantage of WordPress’ open source to design your desired website. However, if you do not have the technical skill, you will still be able to make a suitable website but would need to use templates and other features of the platform. You may need to use a business website template, but could also consider the range of specialized themes available on the platform.
After making your design choices and setting up your hosting, you will need to customize the website to your liking. You will need to inert the theme sample data, and update the logo and site for your title page. You will need to upload your image file if you already have the logo designed. After this, you will need to change the site colors and background themes to suit your brand, and rearrange the widgets and other page elements. You should also split your website into pages for easier navigation and smooth transitions.
Adding your business information
After separating your website into pages, you should focus on improving the layout before adding your contacts and content. It is important to have a service page, which explains everything about the brand and what services are offered. Since users are more likely to be drawn to visual content, a picture of your brand’s achievements is also suitable for use here. An “about us” section will help provide customers with more information, and could help foster trust. You should also consider adding a contact form to enable visitors get in touch with you through the website. While most themes incorporate social media integration, having contact forms will provide more options and will help make your website more trustworthy.
Website promotion and maintenance
With these four steps, your website is up and running. However, users will not just visit it because they do not yet know about it. You will need to develop online and offline campaigns to increase brand awareness. If you have a social media page, you could consider running awareness promotions. You can also advertise on relevant websites to reach your desired audiences. You may consider promoting your brand’s website through offline advertising as well.
You should also consider maintaining your website, even though this is not compulsory. Regular maintenance will help protect you from possible data loss, as well as help you maintain a strong security policy. You will be able to keep high rankings and stay in touch with your clients and visitors. If you are unable to do this, you may consider hiring specialized WordPress professionals such as WPFixs to carry out regular website maintenance.