Having a website these days can help you a lot in promoting your business. No matter if you are selling products or services, a website can really prove to be effective in reaching out to your potential customers. Even if your business is a small one, you can still utilize the platform provided by the online market. Moreover, getting a website designed and developed these days has turned out to be more convenient. There are many web developing companies available these days, and you can avail their services at affordable rates. But, the kind of website you get designed by them really matters a lot.

To be more specific, we are talking about the responsive web design. Websites that are based on this particular design are proving to be more effective in a number of ways. But, what are the reasons behind it? Why it is so important that your website is responsive? Well, this article will help you know the answers to these questions. Some of the reasons are mentioned below.

What is a responsive web design?

Before we tell you about the reasons and benefits, let us first understand what a responsive website is. Nowadays we use a wide range of devices for browsing the internet, such as an iPad, laptop, desktop, smartphone, etc. The screen size and the resolution differ. So, when a website is design only for a particular screen resolution (mostly desktop and laptop) then it does not work properly when viewed on a smartphone or a tablet. The different elements of the web design do not have that kind of flexibility. On the other hand, a website built on a responsive layout works perfectly on all kinds of screen size and resolution.

Like we know, the number of mobile users around the world is increasing day by day. So, if your website is not a responsive one, a lot of potential customers will find your website to be less useful. This is the reason, why having a responsive web design is so crucial. To help you understand better, let us point out some key benefits.

  1. It is mobile friendly

In simple words, a website can be termed as mobile friendly if it works perfectly on all sorts of mobile devices. Be it a 5-inch screen or a 6.5-inch one, the user will be able to navigate through your website if it has been built on a responsive platform. Making a website mobile friendly is quite crucial these days. Having a mobile friendly website will ensure that every visitor to your website gets a good experience of navigating the web pages.

  1. Responsive websites get more internet traffic

Yes, the amount of traffic your website receives can be increased with the help of a responsive web design. Nowadays, you do not have to keep two separate websites; i.e. one for the desktop/laptop users and one for the mobile device users. One responsive website is enough to meet the requirements of all. Having two websites means the traffic amount will get divided. So, you can do away with this problem by simply getting a responsive website designed for your business.

  1. Lower cost as well as maintenance

The cost of producing a responsive website has turn out to be quite affordable these days. Rather than spending money on developing two separate websites, you should go for one responsive site. The time required to set up a responsive website is much lesser. In addition, the maintenance required in the case of responsive websites is a lot easier in comparison to the normal ones. So, if you do not want to spend a lot of money and time on your website then hire a web development company that has a good amount of experience in developing responsive websites.

  1. Offers a seamless user experience

The user experience associated with the responsive websites is much higher in comparison to the unresponsive ones. The texts, images, and all other elements appear in perfect position, without any kind of issue. If you want to impress your potential customers with the look and feel of your website then choosing a responsive website design is absolutely essential. They will be able to navigate through the web pages in a easy and smooth way.

  1. Improves your website’s SEO

Yes, having a responsive website can actually improve its SERP (Search Engine Result Page). Google gives more importance to websites that are responsive in terms of their design. If you want to enhance the SEO aspect of your website, you need to make it responsive, which in turn would provide the users with a much better experience. Moreover, when your website earns a higher rank in the SERP, it gets more exposure eventually. As a result, it boosts up the chance of your website being found by higher number of customers.

So, those were some of the reasons why having a responsive website in today’s times is so important. You can come across a wide range of website developers who offer this kind of web developing and designing services. All you have to do is hire the best web application development company. You can compare the options available; and some of the aspects that you must compare are like- experience, clients’ feedback, and cost. So, keep the above mentioned things in mind, and go for the right option.