What’s the first thing that you think of when it comes to outdoor advertising? Well, for most people, a huge billboard along the busy highways or on a high building pops into mind. However, outdoor advertising is, for the most part, much more than these colorful, huge billboards.

It can also be, but not limited to, transit lines, buses, trains, benches, storefronts, shopping centers, taxis, or phone booths. And anyone who has a business understands how quintessential it is to have the correct advertising options.

Don’t have outdoor business signage? If so, you might need to consider getting one. Keep in mind that the benefits of outdoor signs for your business are limitless. If you want to know how it can help your business, here are some of the reasons why.

First Impression Matters

The visual presentation of your brand sign or business signage is both a crucial first impression for new consumers and a marketing tool that develops a consistent image or picture into the mind of your existing customers. Most small-scale businesses put a huge deal of contemplation into how logos, signage and other business identity appear to the people.

Outdoor business signages create lasting impressions toward your customers. These signs are among the first impressions that a potential consumer or existing customer has of the business. And because many people will, for the most part, judge books by their graphic representations, outdoor signages are indeed the most important advertising option for any type of business.

To create lasting impressions, keep the content short and straightforward to entice your audience. Also, be sure to place the sign where it is perceptible to both the people who are driving and walking. Double-sided, two-tier shieldco laser cut metal signs can be a great option that will promote your message both going and coming.

Increase Sales

Your outdoor business signage is your silent salesperson on the street. It talks to the people passing by and notifies them of your service or product. Aside from being an excellent form of advertising and promoting your business, outdoor signages can boost sales dramatically or has the most excellent return of investment (ROI).

In fact, according to a study carried out by the School of Business Administration of the University of San Diego, it was the outdoor signages or signs, not word of mouth, improvements, or other types of advertising, that was accountable for enticing new walk-in consumers during a week’s period. And six out of those 10 new walk-in customers have completed a purchase.

Reinforces Brands

Signages can be, for the most part, an integral part of a business’s or brand’s overall marketing strategy. A business signage that has a business’s logo or other types of brand identity can aid in reinforcing its brand.

Furthermore, signages can also be utilized to draw or gain attention to promotions and to bring essential information about the business. And since an outdoor sign is perceptible twenty-four hours a day, three hundred sixty-five-a year, its impact and influence are continuous.

Therefore, it can give a significant advantage in promoting your brand. Keep in mind that when the public sees your products, services, logo, and name all the time, it means or it implies that there is a high level of brand awareness. So, when people remember your brand or what you offer, they are more likely to visit your business and complete a purchase.


Not like other forms of marketing strategies which come with ongoing expenses, more often than not, outdoor signages are a onetime expense. Thus, outdoor signs are truly excellent investments for any types of business, whether big or small.

Indeed, outdoor signs are cost-effective. It is most probably the best perks that you can enjoy in such advertising option. Therefore, for businesses that have, at the very least, limited funds or budget, outdoor signages can be an affordable form of marketing.

In fact, according to the Small Business Administration (SBA) website, a generally known technique called the cost-per-thousand is used to gauge the cost of attaining a thousand potential consumers. And the cost-per-thousand for signage is much lower compared to other forms of advertising, like newspapers, televisions, and radio.


All in all, outdoor signages have plenty of things to offer. So, if you do not have one for your business, you’re likely to lose lots of benefits. If you are considering getting one, be sure to choose the correct type of signage for you and your business. For sure, you will notice or see a massive difference in your business.

No matter how popular your business might be, a business sign is still an important aspect of your public representation. It is a form of communication between your business and your customers that’s cost-effective. Plus, it quickly conveys what you offer and who you are.