Why Should You Include CAPTCHA in Your Ecommerce Site

If you are familiar with the web world, then you must have come across the word CAPTCHA now and then. You are probably wondering if you should include this feature in your eCommerce, but you are not sure if its importance in eCommerce. This feature mostly pops up whenever you are about to post an ad or comment on a blog. It is more like a protector controlling what you do and judging if you are human or just any spamming machine.

The feature is super helpful for businesses, but you must ensure that you are working with the right CAPTCHA. The good news is that now, there are invisible CAPTCHAs such as  Magento 2 captcha, which saves your site visitors from answering the captcha quiz every time they want to use your site. With such, you will enjoy a range of benefits, including.

Protect your site from spam comments

Spammers can fill a single blog or post with up to a hundred comments and this will not be good for your site ranking. Search engines such as Yahoo, Bing, and Google will assume that any site with lots of comments on a single post is spam, and this will adversely affect your ranking. Remember that you need an SEO optimized site to make your business discoverable, maximize traffic hence sales. CAPTCHA ensures that only humans are allowed to comment on your posts, thus preventing any spam.

Enhances security

More and more consumers now prefer shopping online, and it is up to as an eCommerce store owner to make shopping secure for them. Incorporating CAPTCHA within your site ensures that buyers are humans. This will keep hackers away and also protects you as the seller by ensuring that you do not get spam or fake orders.

Protect buyers’ accounts

Some of the hackers will get to your site by pretending to buyers, and before you know it, they are already taking your customers’ email accounts and using them maliciously. Once this happens, the account owners are unable to login to the account anymore. With CAPTCHA, you can prevent spam emails, and you do not have to worry about hackers taking over the legit emails.

Prevent spam generated scripts

CAPTCHA ensures that everyone who tries to get into your account is evaluated and proven to be human. This way, you can rest assured that anyone who tries to add scripts to your site is legit. Also, you should note that a range of platforms such as Facebook, Gmail, Yahoo, and Twitter are free for registration. You need to protect the registration processes, and this way, no bots will attempt to register.

The benefits of CAPTCHA for your site are endless, and these are just a few of what to expect. The main objective is to protect your website and your site visitors, as well. This feature will improve your credibility, and buyers will find your site more secure and trustworthy. It is, therefore, an excellent way to increase conversions and stay ahead of your competitors. However, using an invisible reCAPTCHA will make your site more user-friendly as visitors do not always have to deal with the quiz of proving that they are not robots.