In 2018, almost 2 billion consumers around the world did some form of shopping online. With such a massive online consumer presence, your new business needs to be poised and ready to adapt to a competitive, ever-changing online marketplace. Even with the best sales, leadership, and design team in the world, your business simply can’t compete if your internet setup isn’t correct for your business.

From infrastructure to connecting with your external customers, there’s a lot that goes into setting up a robust enterprise network. To help you understand the importance of fast, reliable internet, here are a few things to consider when selecting your internet options for your new business and why it’s so crucial to have the right setup.

 The Right Speed

 Speed is extremely important when you’re starting a new business. If your speeds aren’t fast enough to handle your day to day operations, your business will struggle to grow, as many modern businesses heavily rely on their internet connections for success.

On the other hand, if your internet is far too fast for your business needs, you may be spending too much money on your internet service. New businesses need to be strategic with their expenditures, and you could be diverting that excess cash into other areas of your business.

Tasks that don’t require ultra-fast internet speeds may include email platforms, some instant messaging platforms, and small file-sharing. Most businesses need a minimum of 100 megabits per second (Mbps) in order to be effective. We’ll go over why that’s the minimum recommended speed and some common business tools that require faster internet speeds in a moment.

 Understanding Bandwidth and the Impacts On Your Business

 Bandwidth is the rate at which data can be transferred to and from your device via your internet connection. Bandwidth is often expressed in megabits per second (Mbps), which is what internet service providers advertise as their internet speeds.

Different connection types, such as fiber optics or copper cable connections, provide different speeds. Fiber optic connections are the fastest internet connections available today, with many fiber optic service providers offering speeds well above one gigabit per second (Gbps). For small businesses, that kind of speed isn’t always necessary and can be an extra expense that simply isn’t needed.

The higher the bandwidth, the more your business can do on the network. If you anticipate your business to grow quickly, you may want to start out with a connection that has a higher bandwidth to account for that growth in the future. The more bandwidth-intensive processes you run at the same time, the more bandwidth you’ll use. Once you reach maximum bandwidth, you may experience a negative impact on all of your connected devices and programs, such as slower speeds and poor performance.

 The Right Business Tools

 Video conferencing, VoIP calling, and large file-sharing platforms are just a few crucial tools that businesses need to be successful, and these tools often require much faster speeds than simple text-based web pages or emails.

In fact, video conferencing with one person can require speeds of 20 Mbps, so if you have multiple employees, customers, or vendors video conferencing at once, you’re going to need significantly faster speeds and bandwidth to keep up with your business’ demands.

 Connecting with Customers and Vendors

 Finally, and most importantly, you need a reliable way to connect with your vendors and your customers. Without these two key partnerships, your business simply won’t succeed. Even if your primary business is done in a brick and mortar location, you need reliable, fast internet to establish your digital presence.

Social media and email marketing are just two essential tools that small businesses should utilize for significant growth. Your customers may reach out to you via email, social media, or another form of digital communication, so having the right connection in your brick and mortar store or business office is vital when it comes to responding quickly to your customers.

As you can see, there’s a lot more to getting your small business’ internet setup right. Assess your current business needs, your business processes, and the size of your business to determine which speeds and bandwidth options are right for you.