10 Must Have UX Elements to Maximize User Engagement
User experience is a key factor to maximizing your user engagement since it’s most important how they will feel when they visit your website. In order to help you turn every visit to your website into a pleasant experience, we’ve prepared a list of 10 must-have UX elements for you to take a look at.
1. White space
It seems that people wrongly believe that too much white space isn’t good and that it should be filled with various advertisements. However, this is not really true and it even has been shown that users appreciate it more when websites are not too overcrowded with different content. So, if you want your site to look clearer, well-organized and to allow your users to focus their attention on important segments, don’t be afraid of leaving some parts of the page empty.
2. High page speed
There is nothing more frustrating than waiting too long for a page to load. The research has shown that even a short delay of up to 2 seconds can result in abandonment rates of up to 87%. So, if you really want to improve user experience, make sure to measure your page speed and then find an efficient way to increase it if necessary.
3. Clear home page
Your website may contain some valuable content, but your homepage has the most influence in creating a good first impression. Therefore, make sure to include your website’s main message here and get rid of all the unnecessary information that can only create confusion among your users. Finally, don’t forget to link all other pages on your website to your homepage and thus increase the visibility of your site content.
4. Visual content
Visual content is a true attention grabber and good web designers always make sure to incorporate relevant images and videos into their page designs. The main purpose of visual content is to bring your products or services closer to the users and help them understand the main purpose of your website. After all, it’s 100% true that pictures speak louder than words.
5. Search field
Another must have UX element is definitely a search field. The reason for this is simple – if a user can’t find what they are looking for quickly, they will probably just give up. Additionally, make sure to place your search field in a clearly visible spot since if it’s concealed at the bottom of your homepage, it won’t really serve its purpose.
6. Contact information
Another annoying thing that often happens and spoils user experience is the lack of contact information. Not only will this have a bad influence on their trust making them question your reliability, but you’ll risk losing their attention since they won’t be able to ask you any questions or clarify certain doubts they may have.
7. Functional links
The 404 error code is every user’s nightmare. So if you want to avoid making them angry and absolutely disengaged with the content on your website, make sure to fix any broken links and post new URLs when necessary. The easiest way to achieve this is by using Google webmaster tools which will show you all the broken links if you have them.
Another way to make your website more readable is through the use of bullets. Owing to them, you will increase your users’ engagement greatly since they will be able to acquire all the necessary information quickly instead of getting lost among big chunks of crammed text.
9. Nicely-designed headings
Headings are a key part of every webpage design since their main role is to attract your target audience. For this reason, you should make them concise and to the point so that they wouldn’t mislead the readers and leave them dissatisfied with the content which you’ve provided for them. In addition to that, you should use a bigger bold font when writing them in order to avoid any confusion and increase your page readability.
10. Mobile-friendly features
Finally, mobile phones have developed significantly and more and more people are using them instead of their laptops and computers to search the Web for all the necessary information. Therefore, if your website is not mobile-friendly and can’t be easily navigated on these devices, you seriously risk losing your users’ attention. Keep in mind that even the Google’s new algorithm started penalizing such websites diminishing their visibility significantly. Lastly, voice search is a phenomenon that you should pay a close attention to as well since it has gained in popularity significantly over the last couple of years.
These are some of the tips that you should seriously consider if you want to improve user experience and keep them fully engaged with relevant content. After all, users’ feelings should always come first.