5 Essentials for Trade Show Exhibitors


At a trade show, you want to make sure that your booth catches the attention of guests. With tons of competition nearby, there are a few tricks that you can use to bring awareness to your booth. Here are five essential items that you need to make your booth stand out from the rest.

1. Branded Canopy

In a sea of booths and entertainment, you want to make it as easy as possible for guests to locate your booth. A branded 10 x 10 canopy will help bring notice to your station. A large enough canopy that has your name on it can be seen from most places on a trade show floor. If someone is looking for your booth, they’ll be able to easily find you.

The branded canopy will not only point them in the right direction, but it’s also something that is eye-catching. Even those who weren’t looking for you originally might be intrigued by your brand and canopy design.

2. Promotional Items

People aren’t going to be interested in seeing what you have to offer if you don’t have promotional items on display. People love receiving free stuff. They’ll be more likely to sign onto your newsletter or buy from you if they receive a bonus gift in return. Trade shows are a great time to give those who took the extra step to attend the show a reward.

It’s also a good time to spread your brand. Your branded promotional items should have your brand somewhere on it. When the guest takes the item home, they’ll be sure to remember your company and follow through with purchasing your item later.

3. Eye-Catching Signage

Along with the branded canopy, you’ll also want signage that stands out from those around you. This might mean bright colors, a funky text, or even a light-up sign. You want to make your signage interesting enough that it draws people to you. As soon as they’re there, you can start to sell them on your product or service.

4. Prototypes

People aren’t going to be interested in buying from you if they don’t even know what you’re selling. You can’t sell ideas to people. They need to see the product with their own eyes. That’s why it’s essential that you have a prototype on hand at your booth. The prototype should be functional, too, so the guests can see exactly what it does and how it can solve some of the problems that they have. All you may need in order to bring people to your booth is a working prototype that is innovative and exciting.

5. Competitions or Games

People love winning stuff. You can play into that competition by having some sort of game or competition at your booth. Not only does this guarantee that people will come to your booth to take part in the game, but it also allows you to take your brand home with them. The rewards you give should be connected to your business in some way. It should also carry your logo or brand name. This is a slick kind of marketing that can be effective on the trade show floor.

Make Your Trade Booth Something Special

Standing out on the trade show floor is essential for a business that wants to do well. By having these five essential items, you can help ensure your booth stands out from your competitors. Implement them today and enjoy your new audience.