5 Online Advertising Alternatives To Google AdWords

Google AdWords is one of the most reliable online advertising platforms, using PPC advertising to target users based on the search terms they’re googling. However, it isn’t the only platform for displaying your ads. There are lots of places across the webs in which your adverts could make an impact. Here are just five alternative platforms to AdWords that could be worth trying out.

Other popular search engines

Other search engines have their own advertising platforms, which could help you to reach out to other people searching the web. Such platforms include Bing Ads and Yahoo Gemini. Like AdWords, these rely on PPC campaigns, targeting users based on the terms they’re searching. That said, both platforms have their unique advantages – Bing benefits from it’s users spending more time searching, whilst Yahoo sports its own style of ‘intent-driven’ advertising. As with Adwords, it’s worth researching popular keywords and using analytics before creating an advertising campaign.

Social media advertising

Social media is also a great place to target your ads. All of these platforms have their own PPC services including display ads and promoted posts. The types of social media worth focusing on depends on the type of clients you want to target. The likes of Instagram are ideal for targeting young consumers, whilst Linked In is great for targeting other businesses. Facebook and Twitter are suited to most audiences – both platforms can allow to target users based on their interests and the pages/accounts they follow.

In-app advertising

Apps are the new hot place to display ads. This is an ideal place to advertise your own company’s app either with a banner ad or a video ad. Sites like https://www.mopub.com can help you to launch an in-app advertising campaign using real time bidding. This can allow you to target specific apps that you think your audience is most likely to use. It’s worth doing some thorough research into apps and potentially getting special ads designed that might stand out more on a mobile screen.

Amazon advertising

If you sell a product through Amazon, it’s well worth making use of Amazon’s advertising service https://advertising.amazon.co.uk/. This site makes heavy use of display ads and targets users based on items they buy on Amazon, making it great place for generating leads. Amazon also has a premium service for displaying ads that lead off-site.

Youtube advertising

Youtube also offers a number of advertising options that could be worth taking advantage of. Aside from the typical display ads you find on other sites, Youtube is a great platform for getting into video advertising. Youtube videos that are monetised will show adverts before they play. Most of these ads can be skipped after five seconds but you can opt to show non-skippable ads. When getting into video advertising, it’s worth hiring an animator or a video production company to create something professional.

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