8 Ways to Use Facebook to Grow Your Brand

Facebook has become one of the most popular platforms to grow your business. Social media is generally well-known for its brand-exposing powers, but Facebook still remains one of the most lucrative platforms to expand your business if you’re willing to learn how it works and how people use Facebook for business.

In this post, we’ll be discussing a couple of methods that are commonly used to grow a brand one of the world’s most popular social media platforms.

  1. Differentiate between pages and profiles

Firstly, make sure you know the difference between Facebook Profiles and Facebook Pages. Pages and Profiles are two different types of representation on Facebook and it’s important that you know the differences in order to effectively use it as a platform for growth. A Facebook Profile is essentially a personal page that can be used to show your photos and communicate with friends. A Facebook Page is designed for businesses. It is used to represent your company or an organization and you engage with users in a different way.


  1. Adding a call-to-action button

Using Facebook’s built-in tools, you can create a simple call-to-action button that will make it easy for your users to sign up to your website, visit your store or even get in touch with you about your products. You may want to look for the phone number for Facebook so you can contact them about changes you want to make or if you need immediate help and prefer to speak with your voice as opposed to using a live chat service.


  1. Add plenty of information to your about page

When building a brand, you need to understand that your company’s story and information is just as important as the products you offer. In your about page, make sure you’re including information such as your address, contact details and also give a brief bit of backstory about your business so that your customers can connect with you on a more personal level.


  1. Utilize SEO strategies

It’s important to utilize simple SEO strategies on your Facebook page if you want it to be indexed by search engines. The very first thing to think about is the name of your Facebook page. It needs to be short but snappy and if you change your Facebook page name often, then it will be harder to index. Don’t just stuff your content with keywords; make it original and use plenty of inbound links to other parts of your Facebook page.


  1. Interacting with other users

By interacting with other users on Facebook, it’s possible to create more business leads, meet with influencers and even just speak with your customers in the event they need help. If building business leads is what you’re after then consider a service like Leads Group where you can meet with other entrepreneurs and business owners for the sake of building leads. Interacting with users is one of the biggest advantages of using social media in the first place to grow your brand, so don’t neglect it!


  1. Consider third-party software to help you

Whether it’s a third-party CRM solution or management tools to help you control your posts and monitor your analytics. You’ll find plenty of third-party software that can connect directly to your Facebook to help you grow your brand, but it does take a little while to get used to. If you find it difficult, then you may want to consider hiring a Salesforce consultant or another similar advisor to help you navigate your choices.


  1. Profile your audience and post accordingly

There are many different types of people that visit your web pages, so don’t forget to profile your audience and use the power of analytics to really understand their habits and how they browse and interact with your content. For example, if your users are mainly active around the evening time, then it’s much better to post when your user activity is high as opposed to at its lowest during the day.


  1. Use several types of content, not just one or two

From photos to videos and slideshows or even using Facebook groups as a way to connect with your audience, remember that Facebook supports many different types of content and it’s important to utilize everything you can in order to grow an audience and expose your brand. Don’t stick to just text–use everything at your disposal to create a thriving Facebook page to grow your company!