5 Web Design Tips to Expand Your Business

5 Web Design Tips to Expand Your Business

We’re all interested in finding better ways to capture and retain leads in our web marketing endeavors. No matter how large or small your business, a strong web presence will expand your customer base and multiply your opportunities for conversions and business expansion. Here are some tips from web designers Sydney, business owners would be wise to consider when it comes to streamlining content and making your product or service more accessible to potential clients.

1. Simplicity

One of the first recommendations of any web designer is to keep it simple. While you might be amazed by flashy graphics, an abundance of bold colors and the latest gimmicks, most consumers find them distracting and even a bit annoying. They take away from your core message and make trying to navigate your website difficult at best, confusing and frustrating at worst, delaying page load times and causing sensory overload that will drive traffic away.

2. Content

Most industry experts recommend keeping your content ‘evergreen.’ While this is a good practice that will help eliminate the problem of seeming stale and dated, it also helps your search engine ranking to introduce fresh content that is not only relevant to your industry and customer base, but that shows your marketing prospects that you are a progressive company. However, finding the right balance is also important, so limit overwhelming your audience with constant, unnecessary updates.

Keep pages short, concise and easy to navigate. Everything should relate back to your brand and connect with your customer base in a meaningful way.

3. Visual Appeal

A customer should be able to take a quick glance at your web pages and identify who you are and what you do. Branding should be consistent, using a unified look across multiple platforms that’s seamless and will help you stand out from the crowd. A consistent look will allow consumers to know your brand in any setting. Think about all the major corporations that you can immediately identify by just a simple logo and color combination.

4. Timeliness

Timeliness doesn’t only apply to the trendiness of the content or the progressiveness of the brand. It also means keeping on top of the latest best practices that drive search engine rankings. These criteria are in a constant state of flux, and losing sight of this can affect your website’s visibility in organic searches.

5. Contact and Communication

It’s a given that contact information should be available and easily identifiable on every page. Consumers should also have multiple ways to access you and your company, whether they are at their desk or on the go. Contact is also a two-way street, and it’s important to interact with your customers and address their concerns in an expedient, honest manner. Making yourself or your representatives readily available helps you identify problems early on, and builds the kind of goodwill that fosters brand loyalty among your customer base and leads to good word of mouth advertising.

In web marketing, it’s important to drive traffic, but it’s more essential to keep customers engaged once they’re there; that’s what keeps them coming back. Part of the solution lies in choosing a web design company that shares your vision and has the talent and innovation to bring it to life.