6 Quick Fire Ways To Increase Page Speed


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How important is page speed in a website? Although it’s one of the most overlooked aspects in owning a blog, it’s actually a lot more important than you may think.

In fact, according to a study by Mobify, just a 1-second delay in your page load time can cause a 7% loss in conversion, 11% fewer page views, and a 16% decrease in customer satisfaction. This means that in terms of monetary values, a site earning $100 a day could lose $2,500 a year simply due to a 1-second delay. A 3-second delay is even worse – 57% of all website visitors tend to click out of a webpage if it fails to load within 3 seconds. That translates to loss in audience, loss in traffic, and most importantly, loss in revenues.

A faster site leads to more traffic, there’s no doubt about it. With that said, here are some ways on how to increase page speed for your blog or website.

1. Compress your page files

SEO expert and owner of The Money Pig, Kane Georgiou says, ‘Compressing your page files is the easiest way to instantly increase page speed. After all, what do you usually have on your blog pages? Most blogs have a combination of text, photos, and plugins, among other page files. These files all need to load entirely in order to show the webpage properly. If the file sizes are too large, it could definitely affect your site’s loading speed’

2. Lessen URL redirects

URL redirects can slow down your page speed by a few seconds since each redirect requires the site to complete the HTTP request-response cycle first. The more redirects happen, the more time that the visitor needs to wait before This obviously slows down your loading times by a second or two which, according to what we mentioned above, is already a lot to an average user and enough to make them leave and never come back.

3. Use browser caching

Browser caching allows your site to save a piece of itself to your visitor’s browser so that the next time your visitor comes back, their browser doesn’t have to reload your entire site once again. Any old information or files can just be retained, reducing the number of elements on the page that the browser has to wait to finish loading. This method can speed up your page by a long shot, especially if nothing new has been added for a while, since the visitor’s browser can just pick up where it left off last time.

4. Optimize blog images

Blog images are, quite literally, some of the biggest reasons why your page speeds could suffer from lagging. Unlike in-page texts, images are usually thousands of kilobytes in size, which is rather hefty for most websites. It could cause your page speed to slow down, especially if it’s your visitor’s first time on your site.

This problem is especially worse in personal blogs that typically have a dozen or more photos in every single post. If you’re running a personal blog and you notice that it’s no longer loading as fast as before, check to see if your blog images are optimized. Most of the time, unoptimized blog images are the culprit to slower page speeds. You can use smaller file types that are specifically made for the web, too.

5. Optimize your site code

If you have some knowledge of web development, even just a little bit, you can increase page speed by simply optimizing your site’s code. This includes removing spaces, commas, periods, and other unnecessary characters from the code. Formatting and unused snippets of code can also be removed for further optimization. If you’re confident with your skills, you can even remove extra comments in the code, as that can add more lines which that system has to attempt to read, as well. But whatever you do, don’t forget to back up the code first in case anything goes wrong.

6. Utilize content distribution networks (CDN)

Content distribution networks (CDNs), also known as content delivery networks, are networks of servers located all over the world that are used to lessen the load on each individual server. Using CDNs can increase page speed for your website since these data centers are able to store multiple copies of your site at any given time. CDNs are a reliable way of storing exact copies of your site, so the benefits of using one extend past just increasing your website’s loading speed.

And there you have it – our top six tips on how to increase your website’s page speed. Honestly, doing just half of these can already improve your site’s performance dramatically. In a world where everyone wants everything in the fastest time possible, even the tiniest second can help.