Oro raises $12M

What does Oro do?

Oro, is a leading global provider of open source business platform focussing on the B2B and CRM e-commerce. The company was built with the idea that multi channel businesses need a CRM built for their requirements. Their OrcoCRM, is an easy to use open source CRM with built in marketing tools for the eCommerce business. At the core the company believes in a product which is flexible, has key marketing tool for the multi-channel businesses out of the box, and great dashboards and reporting which aids companies make sense of disparate data.

How much Oro was funded?

Oro raised $12M in Series A on March 3, 2016 from the investor  Highland Capital Partners Europe.

What is next for Oro?

The company has been bootstrapped to date and it first investment will help in developing its flagship products and help in further driving international expansion in sales, marketing and partner development. This investment is the real recognition of the company’s disruptive products they are building, the growth they have seen and the team they have built. The company is moving aggressively towards its objective of displacing inflexible, expensive and proprietary platforms for being the market leader in customer management and business to business e-commerce applications. As a part of the funding Tony Zappala, a partner at its investor Highland Europe will joing the company’s Board of Directors.

More about Oro

The company was founded on October 21, 2012 by Yoav Kutner, Dima Soroka and Jary Carter. It has its headquarters in Los Angeles, CA. The company’s team leaders include software veterans from seasoned and e-commerce  technologists in open source application creation. Through their many years of experience in commerce and CRM, the company is committed to delivering innovative solutions which will further disrupt the customer experience. Its suite of products include OroCommerce, OroCRM and OroPlatform.

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