One of the greatest strengths of SEO is that there are several approaches you can give it to get optimum results. It is also one of the most effective ways of modern marketing. Entrepreneurs must take advantage of all the possibilities that proper SEO utilization brings to their businesses. It is however important that entrepreneurs learn the trends and techniques that must be harnessed to make their businesses successful through SEO. Here are some aspects that entrepreneurs must keep an eye on in 2019 and beyond.
- Use of Artificial Intelligence (AI)
It’s time to take advantage of AI in your SEO. One of the biggest uses of Artificial Intelligence is in the collection, analysis, and dissemination of data. Through automated systems, it is now easier to keep track of your SEO performance and that of your competitors. This will help you use best practices in your SEO campaigns.
In fact, AI is a continuing and growing trend that every entrepreneur keen to grow their business in 2019 should embrace. There are several ways to incorporate AI in your SEO campaigns. Use of chatbots, for instance, is a good way of making your websites more interactive and keeping in touch with visitors to your site. This way, you are able to evaluate and understand what they need the most and use such data to improve your SEO approach.
AI is also useful in “crawling” which is simply running background searches through your website and other platforms for improved performance. In addition, you can employ Artificial Intelligence in voice interactions on your website
- Personalize The Message
It is no longer enough to speak generally to your audience. Twist the message differently and speak to them as if you are known them personally. Touch their inner emotions through the kind of content you put out. Importantly, let it be relevant, educative and well informative to cater to their needs. This is very practical in marketing campaigns and particularly in email marketing. As you draft your message, send it out to individuals and acknowledge them by name. In other words, sending tailor-made messages will sell big in 2019 and beyond.
- Mobile First
This is very important. Smartphones have become an important supportive mechanism for data consumption. They are actually a primary source and first go-to devices for many people nowadays. It, therefore, gives your campaigns great impetus when information is easily accessible on smaller devices. As mobile device penetration increases, this trend will equally grow. If your SEO campaigns include photos, videos, graphs, and other considerably sizeable data, ensure that it is compressed for easy mobile uptake.
- Speed Up your Pages
How long does it take for your web pages to load? It’s time to speed it up.
The modern world is pretty fast at just about everything. You SEO campaigns must be equally fast. The key point here is that your website or any other platform must be faster than the competitor right next on Google ranking. Reports have consistently observed that websites that take more than five seconds to load become unattractive to visitors.
- Social Media Optimization
Are you still gambling with social media pages without giving them as much thought? Then you are losing big! Actually, big competition battles are being fought vividly on social media today just as it has been for a couple of years now. However, you can capitalize on just one and give it as much dedication, but be consistent and thorough. At the same time, make sure you interlink your social media pages with your other platforms to harness website search engine optimization.
- Simple, Interactive Templates and Designs across SEO Platforms
How do visitors interact with your SEO platforms? Let’s take the website for instance. Is it easy to maneuver and go to particular pages or someone will spend insurmountable effort and time to find information? Make it simple, and easy to brush through. Let the graphics be warm and friendly and don’t make things to clumsy and disorderly.
- Localize Content
Localization is primarily dependent on who your target audience is and therefore you want to rank the first on search engines. A good example would be a plumber in Orange County. Their SEO campaign should precisely be in the lines of “Reliable Expert Plumber in Orange County.” This will enhance its ranking by being specific and targeting.
- Create Viral Content
The role of content has been emphasized time and again. In 2019, you can take it even a notch higher by creating content that goes viral. How do you do this? There are several approaches to get your content going viral. However, you have to engage creatively and even carefully to ensure that the message comes out positively, for it is also possible to run a negative viral campaign.
Remaining at the top of the SEO game requires a concerted effort. In 2019, as has been over a period of a couple of years now, competition to be the best in the game has been taken several notches higher, thus requiring entrepreneurs to consistently review their strategies, innovate new ways of doing things and reinvent the way their SEO approach.