Bluecore Raises $21M

What does Bluecore do?

Bluecore, is a data marketing platform for the ecommerce brands. The company is building the future of ecommerce through data and automation. The company is transforming the way ecommerce marketers use their data and automation for communicating with the customers. The company’s automation software is designed for simplifying the process of ingesting terabytes of behavioural data and automatically taking action on the right insights, driving engagement and conversion rates which defy industry standards.

The company is one of New York’s fastest growing software as a service start ups and it works with over 160 customers representing over 180 high end electronics, apparel and other consumer brands.

How much Bluecore was funded?

Bluecore raised $21M in Series B on December 2, 2015 from Felicis Ventures, Georgian Partners and FirstMark Capital.

Previous funding

• $118k on April 2, 2013 from Techstars
• $1.1M on July 23, 2013
• $6M in Series A on January 22, 2015 from Corazon Capital, Felicis Ventures and FirstMark Capital

What is next for Bluecore?

Bluecore’s customer base has grown 3 fold in less than 10 months. With the latest funding the total funding raised to date amounts to $28.2 million since 2013. The company has expansion plans in the coming years. The latest funding raised will be used for exploring potential new industries to operate in. The company has plans to grow its staff of 63 to 130 by this time in 2015.

More about Bluecore

Bluecore was founded on January 6, 2013 by Mahmoud Arram and Fayez Mohamood. It has its headquarters in New York, New York. The company offers data based automation for ecommerce companies, enabling them to send more powerful emails at the right time to the right consumers for driving higher conversions.  The company has just started 2 years ago and has already signed on 1800 e-commerce brands over 150 websites.