Building Your Brand Fast: The Perks of Giving Out Promotional Products

Over the years, many marketing strategies have included promotional products as they have helped to successfully boost the sales of all types of companies. They do this by helping a company to reach out to their relevant customer base and raise their brand awareness. This is a huge advantage in an increasingly competitive world with promotional products providing you with a cost-effective way of driving sales to your business.

It doesn’t matter whether you’re a brand that’s been around for many years or you’re new to the marketplace; promotional giveaways help to impress customers, which, in turn, helps you to achieve your marketing goals without spending too much money. By using an effective promotional item, you can increase your company’s trustability, showing customers that investing in you is the right thing to do.

Improving Customer Relationships

Customer relationships are at the heart of all businesses and promotional products or free gifts are a great way of strengthening these. Offering customers a gesture, regardless of how big or small it is, will make them feel appreciated and as though your company goes that extra mile for its customers.

In essence, you’re creating a bond between your organization and your customers, which helps to increase the amount of customers that recommend you and return to your company time and time again. However, these benefits are only available if you’re providing your customer with something that they’ll benefit from and can use. The best impacts are created when you provide your clients with something that they need.

Choosing the Right Promotional Gifts

Different segments of people will require different promotional gifts. For example, if your company was attending an exhibition within an education facility, it would be appropriate to provide the attendees with folders, notepads or pens. Providing them with balls or air fresheners wouldn’t be appropriate and would provide much less impact. Equally, providing company employees at an industry event with lanyards from places such as would be an effective strategy.

For your campaign to succeed, you need to ensure that the giveaways you have on offer are relevant to the attendees of the event, otherwise, you’ll be wasting your time.

Impressing Your Customers

In order to achieve your marketing goals, it’s important that the item is branded with your customer logo. This way, whenever the customer uses the item you’ve provided them with, they’ll be instantly reminded of your company, which constantly places your brand at the forefront of their mind. Additionally, if your product helps to improve their work and is of a high quality, they’ll be much more likely to recommend your company to their friends or colleagues. That’s why it’s crucial that the promotional items you are using are practical and superior, so you can be sure your customers will find them beneficial.

Increasing Your Brand Awareness

Brand awareness is the main goal when giving promotional items away, which is why you need to make sure your giveaways are targeting whole regions instead of small areas. For example, if you were promoting your company in a cold country, it would be a waste of time distributing t-shirts or sunglasses. Instead, snow caps or scarves would be much more appropriate.

By using these products that have your brand on them, you’ll be creating a walking advert for your organization. And when using items such as clothing, you can add information about the company or catchy taglines that will also help to boost your brand awareness.

Using Your Promotional Items

Once you’ve decided what you’re going to give away and what information you’re going to include on these items, it’s important that you also consider when you’re going to offer these to your customers. The best times to do this are when you’re trying to advertise a new business, when a customer makes a purchase from you, when there’s a special occasion for your customer (e.g. their birthday), when competition is increasing in your target market or when you’re attending a trade show.

These touch points are the ideal time to get your brand in front of customers, helping you to gain new customers, retain existing ones and acquire new ones from your competitors. Understanding your customer base and the target audience you are trying to reach out to will enable you to produce the right promotional products at the right time. Putting this into your marketing strategy will help to effectively increase your sales, driving your business forward in your chosen industry.

Hi, I’m Andrew Watson. The CEO of with over 20 years of experience in the promotional and conference industry. Companies count on me to provide ID solutions for a number of industries from corporate events to secure buildings and government departments. When I am not helping our clients I enjoy hiking, catching up on news or coaching our local volleyball team.