Writing a business blog can be highly valuable to your marketing strategy and push you ahead of the competition.
The benefits of blogging for business are countless. To start a blog, however, you need a strategic, research-based approach if you want the best results.
The term “blogging” may seem like well-crafted photos and topics relating to travel or food. While that’s still relevant to plenty of blogs out there, organizations have caught on to the fact that having a blog focused specifically on their business can boost online presence and be a great marketing tool.
“Businesses that blog have 97% more inbound links.”—HubSpot
However, you don’t want to post any old articles for the sake of having a blog—content matters the most.
If done right, having a business blog can be a cost-effective way to promote your business and engage with your target audiences, which will lead to more sales inevitably.
So, if you have your business ideas in place, it’s time to step up your blogging game.
Are you new to the business blogging process?
The following tips will help you get started with blogging easily.
1. Be relevant to your audience
Think about your company, clients, and customers. Focus on writing articles that will be of interest to them.
The point is, your content needs to be relevant and valuable to the audience.
Share insights into your company, introduce new products and services, promote your brand or even use your blog as a platform to answer FAQs.
All of this information will allow your current and future clients to get to know about you and your business on a more personal level.
2. Quality over quantity
Keep your blog posts to the point and don’t waffle on just to get your word count up.
A written blog post consisting of 300 words can have the same impact as an article of 3000 words but is less likely to bore the readers.
Also, you don’t need to blog every day. But, having some kind of a schedule like once a week or so would be a good practice.
Remember, consistency is key.
3. Create a content calendar
It can be quite difficult to come up with new ideas at a moment’s notice—and like most areas in life, you need a plan to be successful.
Plot out the important dates in your content calendar—personal and public—and then create useful, relevant business news to run alongside them.
If you want to get ahead and post the content whenever need be, you can do so by drafting it well in advance.
4. Write about the things you know
The best way you can start writing a blog post is to cover the topics you fully understand or are passionate about.
If you can find subjects relevant to your business that you are not so knowledgeable about, consider outsourcing to someone who’s an expert in that field (and, of course, a good writer) to cover that article for you.
It’s always good to involve other content writers in the blogging process to gather different perspectives, as well as test out alternative writing styles.
5. Get creative with your titles
Try to identify what your blog post is about in a few words so that you can grab the reader’s attention. You can use action verbs or even ask a question to draw your audience in.
Think about what your clients may type into Google to find what you’re blogging about, or consider how your blog title could make a user browsing the internet want to stop and continue to read.
6. Make your point and summarize
It’s a great practice to incorporate statistics, quotes, and facts to back up the point of your post, especially if it’s a constructive or informative piece.
Also, consider ending your blog by summarizing your findings and ensuring that you’ve answered your own question!
7. Be inspired by your competitors
There’s nothing wrong with studying and researching your rivals to see how they engage their clients.
You can see exactly how much attention their blogs are getting and take inspiration from the content. However, make sure to keep your blog posts 100% original.
8. Engage and interact with your audience
Always end your post with a “call-to-action” sentence like asking your visitors for feedback or further contribution, and also opinions to your article.
Furthermore, never forget to respond to comments, and do so in a professional manner.
Remember, your future customers will be able to see whatever you post online. Therefore, it’s important that you maintain your brand reputation.
9. Add visuals
It’s reported that blog posts with images get 94% more views.
Adding pictures, especially infographics, is an effective way to include another element of communication to your blog while making it more visually appealing to the audience—and more so if it’s a longer post.
You can hire a photographer, use your own photos, or find stock images online that provide commercial license to use them.
10. Analyze the data
And last but not least, remember to keep track of your articles’ performance.
Check the Google analytics, shares across social media channels, views, and reader interaction to figure out what topics are the most favorite to your audience.
Analyzing this data enables you to improve your future blog posts and become the business blogger you were always destined to be!
So, there you have it; the top 10 tactics to help you set out on your business blogging journey and enhance your online marketing strategy.
Don’t just throw your content against the wall and hope it sticks!
Instead, learn how to start a successful business blog.
Putting in the time and effort to outline targets and a strategy for business blogging will give you a far greater return on your investment, meaning more credibility, leads, and ultimately, more sales!
Do you have any additional tips and advice on blogging that’s worked well for your business? Let us know in the comments below!