When you’re at a booth at a trade show, what is it that draws you to the company and its product? There can be a number of things — the display, the charismatic people manning the booth or even the product itself — but you can rest assured that there’s something about the booth that makes you want to check it out more closely.
If you’re at a booth for your own company, there are some things you can do to ensure that more people stop by and chat, giving you an opportunity to make more sales. Here are a few of the most important things you can do to get more people interested in your booth so you aren’t lost in the crowd.
Make That First Impression
As the saying goes, “nothing beats a first impression,” and this couldn’t be truer than at a trade show. Think about it: you’re in a huge auditorium with hundreds of other booths. What would make someone choose yours over all of the others?
Sure, your product may have a lot to do with it, but if you create an interesting space, then people will be drawn to your booth, no matter what you’re pitching. Using bold colors and design schemes can really make the difference between someone stopping by or passing you by. And the best part is that people like to imitate others: if you can draw a line to your booth, you can be sure that it will continue to get longer because people will be wondering what all the fuss is about.
Give Away Promotional Gifts
Your potential customers will be walking around all day at the trade show, so why not try to help them out when they leave?
By using an app like weather by Apalon Apps, you can stay ahead of the conditions outside and offer potential customers some free swag to make their days a little better. If it looks like it’s going to rain, why not offer some free umbrellas with your company logo on them for people who stop by? If it’s hot out, you can offer tubes of sunscreen or, if you’re really inventive, some way to beat the heat like a snow-cone maker or other cooling beverage. Your customers will remember you for that!
The most successful booths are the ones that have had a lot of time to prepare. The sooner you get started on your design ideas and implementations, the better.
The earlier your start, the better chance you have of reserving a great spot, getting the booth design correct and nailing all of the logistics that go along with a trade show. You’ll be able to find any flaws in your ideas quickly enough to fix them before the big day. This will give you the confidence that you have everything perfect, and all you have to do is land the customers.
Trade shows are great, but you have to make sure you have about worth stopping at!