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What does Centro do?
Centro, is a startup which provides enterprise class software for digital advertising. It develops smart media management software for helping advertisers streamline and scale digital campaigns. With a holistic platform, marketers can access hundred percent of all the digital inventory, across all devices and channels.
With insight into publisher, historical pricing and channel effectiveness, it helps brands in planning and executing across all the digital inventory sources. The startup handles all the smallest aspects of the digital media campaigns so you can focus on the bigger stuff. It develops smart media management software which helps advertisers streamline and scale digital campaigns.
How much Centro was funded?
Centro has raised $30M in Series B investment on May 20th, 2015 from Neuberger Berman Private Equity and FTV Capital.
Previous funding
$22.5M in Series A on December 30, 2010
What is next for Centro?
With the latest funding the start up’s investment to date amounts to $52.5M. the company can accelerate the development and expand the adoption of its technology by adding more software development, product development and sales talent.
The funding will be used to acquire complementary technology in digital media such as supply side yield management, programmatic direct, video management, ad security, data management and its continued expansion in the global markets.
For the past fourteen years, this platform has established itself as the partner of choice for automating guaranteed media buying. It has launched a cross channel programmatic ad buying platform with a capacity of precise mobile targeting.
Its latest investment has fueled its rise as one of the few companies in ad technology for achieving large scale, profitability and high growth on an adjusted EBITDA basis.
More about Centro
Centro was founded on October 15th, 2001 by Shawn Riegsecker. It has its headquarters in Chicago, Illinois. It has around 600 employees in 32 offices across North America.
