What does Clypd do?
Clypd, is an advertising sales technology start up which is built exclusively for the TV industry. It is built exclusively for TV to empower media owners with solutions for programmatic ads. Clypd’s TV sales platform delivers workflow automation, data enhanced decisions and provides tools to media partners for managing their sales efforts.
Its innovations concerning the programmatic TV are opening doors for cumulative digital budgets which are not currently available for the TV media owners. Clypd’s team consists of TV and digital advertising experts which uniquely place the company to understand and meet the needs of the TV industry while powering on the digital world’s best programmatic strategies.
How much Clypd was funded?
Clypd raises $19.4 M in Series B funding on April 9th, 2015 from Western Technology Investment, TiVo, Transmedia Capital, Data Point Capital, Duke University and Atlas Venture.
Previous funding
- $8.2M in Series A funding on November 20, 2013 from John Battelle, Trident Ventures, Brightcove, Boston Seed Capital, Freestyle Capital and Atlas Venture
- $3.2M in Series A funding on March 5, 2013 from Tribeca Venture Partners, Transmedia Capital, Boston Seed Capital, Freestyle Capital, Atlas Venture and Data Point Capital.
What is next for Clypd?
Clypd will use the latest fund for expanding its resources across all the departments of Clypd, which includes data sciences, product development, business development, marketing and engineering. This will aid the new technologies support enterprise wide sales solutions for the TV media owners. The fund will also be used for expanding the business into new areas, including APAC and Europe.
More about Clypd
Clypd was founded in November 2012, by Joshua Summers and Doug Hurd and has its headquarters based in Somerville, MA. It is one of the first companies which has created a strong platform for programmatic sales for linear TV in USA. It has gained favor with the TV media owners and its key clients are Univision, Cox and Discovery among others.