Does domain name impact social media marketing?
When opening a new website, one of the primary and most imperative decisions you have to make is choose a domain name. That selection will impact the website’s achievement in nearly each area, included search engine optimization (SEO) and social media marketing (SMM). Let’s inspect how a domain name impact SEO and SMM and then examine the factor that make a excellent domain name.
For years SEOs and Search marketers have frequently purchased domains that controlled their targeted keywords in order to boostclick-through rates (CTRs) and to aid gain superior rankings on Google, Yahoo and other search engines. Let’s inspect this policy to determine if it is still successful.
Many SEO strategists would buy exact match domains (EMDs), which are domains that closely match the keyword phrase they target. For example, if they want to grade for “buy green widgets” the individual might buy BuyGreenWidgets.com. EMDs present two advantages.
- The existence of the keyword in the domain was itself a standing factor.
- The existence of the keyword in the domain support other webmasters to incorporate the same
- The keyword phrase in the secure text when connecting to the site.
However, in light of current Google updates (especially the “EMD update”), EMDs are no longer as cooperative as they once were.
High Position’s study indicate that the “typical EMD ranking went from #13.4 down to #26.6,” and the “typical top 10 EMD went from #3.2 down to #11.9.”
In light of the inclination since 2010, many SEOs feel that EMDs and other keyword domains may turn out to be even less helpful in the future. This does not mean that you should essentially avoid or dump keyword domains, but it does signify that keywords shouldn’t be the main factor you think when choosing a domain.
In a few cases, owning a first-rate keyword domain can enlarge click-through rates on ads and SERP listing:
- A recent study found that “ads featuring a common domain name with an accurate match to the product (ElectricBicycles.co.uk) performed considerably superior than ads featuring another generic (YourBikes.co.uk) or non-generic (InAHurry.co.uk) domain.”
- Does the CTR benefit make buying a premium keyword domain a smart option?
Consider these factors:
- What is the search volume? Use Google’s keyword instrument to find the accurate match search volume for the keyword phrase the domain match.
- What is the cost? The majority premium keyword domains are previously registered and are not easy to obtain (read very expensive).
- Is it a .com? For example, a keyword.info domain will be far less expensive than a keyword.com domain.
What Is Moresignificant Than Keywords? Selecting a Brand able Domain
Having a domain name that matches your target keyword does presenta little benefits, but there is a better factor you should consider: the brand ability of the domain.
Your product is important, and your domain name is the base upon which your online brand will be built. Your domain name is how user will locate, keep in mind, share and recognize your company online. In search engines, the domain name is the most important way by which user can recognize to “whom” the link will lead.
While some marketers think that SMM is only about keywords and links, the reality is that Google likes brands. Google CEO Eric Schmidt once said that “brand is the solution, not the problem. Brands are how you sort out the septic tank. Brand similarity is clearly hard wired. It is so fundamental to human survival that it’s not going away.” The first step to building a brand name is choosing a brand able domain.
7 Tips for selectingaBrand able Domain
What is a brand able domain name? Begin with these 7 factors to consider when choosing a brand able domain name.
Pick and choose a .com extension. In the majority cases, .com is the finest choice. This is because .com is the usual, the norm. Most usertake for granted that a company’s website will end with .com; after all, 75% of all websites have a .com addition.
Be pertinent. Words have impliedmeaning and connotation; do a little study to guarantee that your domain name communicates your preferred message. Just offer your domain name (nothing else) and ask users to deduce the rationale of the company. The responses you get should giveprecious insight into any implied meanings your domain may imply.
Simple to spell. Your domain name must be effortless to spell. Shun commonly misspelled words, deliberate misspellings and hyphens. Fashionable bookmarking site Delicious really had to change its domain name because so many users had difficultyidentifying how to spell it.
Sound trustworthy. Your domain name should sound like a dependable. As this research brief puts it, users “reveal a clear favorite now for reliability and honesty in a domain name.”
Shorter is better. Keep your domain name small; 1 or 2 words is best. The top 100,000 websites, on common, have 9 characters in their domain names.
Be inimitable. One of your advertising goals should be to construct a distinct brand that stands out from your competitor. Start by choosing a unique and characteristic domain name.
How to Find A Great Domain Name
Selecting a domain name can be tough. In several cases the most noticeablebrand able domain names are previously registered and would be costly to buy. Place up a brainstorm session with your team to develop a littleidea. If it helps, use these three formulas to brainstorm probable domain names.
- Use a word which exists. Amazon.com and VitaminShoppe.com are good examples of domain names that were created using words which exists. Use a thesaurus to find words that may not willingly come to mind.
- Generate new words. Many renowned websites are based on new words (or words that were so ambiguous that hardly any people knew them). Examples include Google.com, Bing.com or Quora.com.
- Create portmanteaus. A portmanteau is a mixture of two (or more) words or morphemes and their definition to create one new word, like Group-on or P-interest.