eRelevance raises $4.5M  in Series A

What does eRelevance do?

eRelevance, is a technology enabled lead generation service. It provides a technology enabled marketing service for small to medium sized businesses.  The company has developer a tech enabled lead generation service after it has learned that small and medium sized businesses lack the marketing resource and time to use the current interactive marketing tools. So it developed this service to eliminate the work and the use of complex software which is necessary today to internal marketing and for maximizing financial investments by developing contacts in a systematic and consistent fashion and replace the email blasts which are directed at targeted audiences with consistent text, email, push, web and social messaging and uniquely leverages mobile to have personalized and dynamic one on one conversations. The company’s technology enabled lead generation service surface leads its customers 2-3 times more effectively than the internal marketing for themselves.

How much eRelevance was funded?

eRelevance raised $4.5M in Series A on March 31, 2016 from Rothenberg Ventures, Rally Ventures, Chicago Ventures and Miramar Venture Partners.

Previous funding

• $700k on August 1, 2013
• $600k on June 1, 2014
• $1.4M on December 23, 2014 from Capital Factory and Martin Ventures
• $1.3M on July 1, 2015

What is next for eRelevance?

eRelevance plans to use the latest funding raised to drive top growth with an increase in its marketing and sales along with the additional resources necessary for supporting the growth of its company. The company is looking forward to accelerating its growth while delighting its customers.

More about eRelevance

The company was founded in 2013 by Tim Smith, Lance Obermeyer and Bob Fabbio. It has its headquarters in Austin, TX.  The company is addressing the problems of SMB market as the challenges of modern marketing are very difficult for them to solve with just the  software.

,