With the continued surge in online shopping outlets, most business people are inclined to believe it is the only way to grow their enterprises. It accounts for significant growth in most businesses as customers continue to look for one-stop shopping experiences. The next discussion highlights five actionable ways to grow your business.
1) Create a Manageable Content Strategy
When it comes to using content to grow a business, repetition and familiarity help build a successful strategy. You don’t have to use complex ideas or tools; it may be as simple as posting a 500-word blog post every week. The content should be actionable and engaging to your target audience.
Of course, content marketing has become rather complex with great deals of sites using videos and podcasts. They are all useful; however since you are in the initial stages of growing your business, you should keep it simple and expand your strategy after building a weekly habit.
2) Developing Direct Community Engagement
Direct community engagement through thought leadership is a trend that most companies are taking to. Just like having an online presence, thought leadership allows companies to establish relationships with customers by delivering valuable products and services. Though a relatively new concept, businesses can garner thought leadership to differentiate themselves from their competitors.
Thought leadership not only allows businesses improve engagement with customers but to also increase demand for their products and services through demand creation. Of course, it requires the company to leverage on existing social media platforms by providing timely, visible, resonant, and actionable content.
Social media tools like EverPost come into play as they provide personalized content regularly by filtering out the most useful content to its users. As such, business owners can optimize on the exposure of their posts based on an analysis of the best time to post to improve visibility.
3)Analyzing Competitors’ Content Marketing Strategies
While other marketing strategies prove efficient, the content marketing craze is here to stay. With most businesses creating fresh, appealing content every time, growing companies are compelled to analyze their competitors’ content marketing strategies.
Today there are plenty of marketing analysis tools to help you analyze competitors’ websites with the aim of knowing how to sell your product better to the target audience. Simply put, competitive analysis provides important insight regarding strategic and tactical strategies. Essential tools for analyzing competitor’s content performance include:
The tool allows you to evaluate the social sharing performance of a URL. It helps you understand how content has been shared across different social networks and the type of content that attracts the most traction on social media platforms.
It provides an analysis of variables like backlinks, speed test, as well as the most sought keywords and phrases on the main social media platforms.
As such, marketers can tailor their content to include such keywords, phrases, and speed test with the aim of improving their site’s visibility to target audiences. As a result, they grow their businesses.
The tool allows you to analyze top-performing content on social media regarding sharing. Business people can use it to evaluate competitors’ posts across multiple blogs. The information helps them to determine the type of content that works best with their SEO strategy.
4)Optimize on Logistics
Today, the delivery of products is all about efficiency and convenience. Continuous improvement in logistics ensures sustained growth of the business. While automation of logistics activities has significantly reduced costs associated with supply chain, a business can garner on significant discounts offered by couriers to minimize freight costs. Here’s how:
Leverage on Predicted Volumes to Reduce the Price
Since finding providers who offer the required services at competitive prices can be challenging, business owners should leverage on predicted volumes.
It allows you to determine areas that you may be overspending on due to inefficient supply loads. Reduced freight costs help improve your bottom line cash and gain a competitive advantage.
Using Demand-driven Logistics
The benefits of matching demand for your products and supply exceeds the business transport spend. It requires a business to invest in acquiring information about its product demand instead of inventory.
This way, the company can also provide improved customer service to customers.
What’s more, supply chain management moves from the functional silo to make strategic decisions for the enterprise.
5) Use Add-on Services
Add-on services come into play when you want to collect feedback from customers about products they wished you provided. The add-on products should also generate more revenue, but they should not cause your customers to feel as if you are trying to squeeze out a few more dollars out of their pockets.
Think about providing additional value with the aim of cultivating long-term relations. Some tips that will help you come up with add-on products for up-sell include:
- Providing alternative service options.
- Providing support for a product for a particular period.
- Offering additional guidance or oversight when a service is complete.
- Offer discounts on other goods or services after a sale.
You may also think seasonally. For example, if you are in the beauty industry, clients are bound to have parched strands during winter.
Business owners may offer add-on treatments and a mini-facial at a generous price of $ 15. It leaves the client feeling amazing and, as a consequence, they will be sure to bring their friends the next time they visit.
Who’s Done it Right
Though content marketing was primarily designed for B2C businesses, Toshiba, a renowned computing brand proved otherwise. In 2011, the brand created a platform optimized for the keyword smart community in a bid to promote awareness of renewable energy solutions.
It also recently collaborated with a famous economist to use content marketing to enlighten target audiences about the importance of the Affordable Health Care Act.
Growth does not have to be substantial; small incremental advancements generate more revenue and value for your target customers. Begin by strengthening the core of the business and expand your reach in the market to grow your business.
Author of this article – Michelle Baker is a business growth consultant and a quantum info-processing and internet collaborator for HughesNet Internet. Working on strengthening broadband force and velocity while developing her own side gig has taught Michelle a thing or two about the ropes of business.