4 Ways to Create Engaging Content your Audience Will Share

4 Ways to Create Engaging Content your Audience Will Share

Content comes in all sorts of shapes and sizes butthe best content tends to be awe inspiring, informative and you take something away from it. It’s fine looking at someone else’s content and thinking “this is really good” or “this is awful” but when it comes to you creating your own content, it’s a completely different story but that’s where this article will come in handy if you’re looking to create content that your audience will find engaging and share.

If you want to create content that people will love and share and start to trust your product or service, here’s 4 great ways to go about creating that content.

1. Competitions or Challenges

Generally speaking, the desire to compete seems to be built into the human race and if you dream up some kind of contest or challenge, you’ll more than likely see people start getting involved. If you link people to celebs, companies, or their friends, it’ll start to deepen the engagement with your content.

Above all though, you need to create content that is clear and reflects what your audience likes, otherwise, you may as well just do nothing because not appealing to your audience or at least staying relevant is just a waste of time.

2. Data Provides Direction

Data is great. I mean, let’s face it, it tells us a lot about stuff that we care about. It provides us a lot of information about industries, customers and prospects; what we should be doing more of and what we should be doing less of and it can provide some great insights for businesses when you’re creating your content:

• Real-time market mood.
• Relevant issues and content.
• User interests.

Are you using data to help provide you with insights like this when it comes to creating your content? If not, you’re missing a trick when it comes to engaging your readers.

3. Add Visuals

There’s tonnes and tonnes of stats and figures out there that suggest various kinds of visual content, including video content, is a sure-fire way to make an audience fall in love with your content and more importantly, your brand. Video content is one form of content marketing that is being hailed as the future and is projected to claim more than 80% of all web traffic by 2019. Can you afford to miss out on this? Probably not.

On top of this, infographics are a great way to help your readers and customers consume rather complex information and make it easily digestible. If you’re not the design kind, there’s a variety of tools out there that can help you overcome this.

4. Include Influencers

Social media is largely about trust and one of the reasons that it works so well is that people trust their circle of friends more than they trust brands or companies. It’ll be massively worth your while if you find a number of influencers from within your sector/niche and reach out to them to get involved with what you’re working on.

If they do agree to get involved, when they share whatever it is you may be collaborating on with their followers, it’s likely to get more shares and interaction because these respected people add more credibility to your work. A great example of this is a digital marketing agency who reached out to a number of different people within their sector and asked for opinions and thoughts on a topic and they created this great post about SEO strategies for 2017 which included features from people like Larry Kim and Jayson DeMers.