Marketing a brand can be challenging, especially for businesses that are operating on a tight marketing budget. Running ads on social media or print media is quite expensive. There is no guarantee that you will get a return on the investment.
Here is where using promotional items to market your brand comes in. Some companies create custom-branded t-shirts, hats, backpacks, or keyrings to market their brands. Making bespoke keyrings can be one of the cheapest ways to promote your brand.
Below are tips on how to market your brand using bespoke keyrings.
Pick the Right Material
Keychains can be made from materials ranging from leather to plastic. However, you need to ensure that the material you choose is durable and lightweight. Metal keychains are the best because they are durable and can be kept as souvenirs.
Plastic and leather keychains are also great, especially for those who carry keys and phones in their pockets. You can have your brand’s logo, colors, and a personalized message printed on the keychain.
Wood is also a great material but may be controversial, especially among people who are passionate about protecting the environment.
Have a Marketing Plan
As mentioned earlier, custom-made promotional materials are a cheap way to market your brand. However, it would help if you had a clear marketing plan before you place an order of bespoke keyrings from Rocket Badge.
Your marketing plan should have a tagline or message that can be engraved on the keychains. Are you introducing a new product to the market, or are you doing a rebranding of your products? Your customers need to know this when receiving promotional items from you.
Engage Your Customers
People often have a personal attachment to products they feel they are a part of. You can engage your employees alongside some clients to help develop designs for your bespoke keyrings. Employees can add personal messages or have the keychains molded in the form of cartoon characters they love.
Also, consider your target market. For example, if your clientele has many teenagers, you can make keychains featuring some famous superheroes. Remember, your brand’s colors and logo still need to be featured.
Consider Mode of Distribution
The mode of distribution will play a significant role in how effective your marketing campaign will be. There are plenty of ways through which you can distribute your bespoke keyrings. One of the best ways is gifting them to clients after they buy a product from your shop.
You can also attend marketing events and dish out the keyrings alongside other promotional materials as giveaways to people who visit your stand. This way, they can keep them as souvenirs and remember your brand.
Designing and manufacturing bespoke keychains can be tricky and time-consuming. You need to ensure that you have done the needed research on manufacturing companies that will manufacture the keychains for you.
We also recommend involving your customers to feel like part of the brand. Well-branded keychains will help you spread the message and promote your brand more effectively. If done well, you will soon notice an increase in lead generation.