Funnely raises $988K Seed Fund

What does Funnely do?

Funnely, is an automated Facebook and Instagram ads for e-commerce sites. It is a data driven SaaS which helps ecommerce marketers in automating Instagram and Facebook ads while increasing their online sales and ROI. It is also a Facebook Marketing Partner, it creates many ads which run simultaneously with only a few clicks. The company runs ads which perform better by leveraging ad relevance for each step of the sales funnel and optimizes as dollar allocation between granular retargeting campaigns and lead gen. When automation and data meet, this company delivers optimization and simplicity.

How much Funnely was funded?

Funnely raised$1M Seed fund on December 17, 2015 from Verizon Ventures along with the participation of MITS Fund, 500 Startups and Pallasite Ventures.

Previous funding

• $988k Seed fund announced on August 10, 2014 and closed on December 18, 2015 from the investors Shawn Byers, Leanbirds, NXTP Labs, Verizon Ventures, MITS Fund, 500 Startups and Pallasite Ventures.

What is next for Funnely?

Funnely, the data driven software as a service company plans to use the latest funding raised for the expansion of its product development, marketing and sales efforts.

More about Funnely

Funnely was founded on November 28, 2013 by Susana Cipriota, Gabriel Maffia, Lucila Campos and Juan Pablo Mans. It has its headquarters in Brooklyn, New York. There are 2.5 million monthly active advertisers on Facebook and the number of advertisers on Instagram is only increasing and with the e-retailers needing a deeper understanding of the granular advertisement location for optimizing their budget even more in the present time, the company comes into picture. Optimization was once a complex problem but with this company’s data driven SaaS solution the creation and optimization of campaigns is simplified for covering every step of the funnel with targeting, content and budget and increases marketing campaign ROI by reducing the per purchase costs.