GOAT raises $5M

What does GOAT do?

GOAT, is a mobile marketplace where sneakerheads can buy and sell their collectible shoes. The company is an athletic acronym for “greatest of all times”. This is the most trusted way of buying and selling sneakers on mobile. Whether you are looking to discover new shoes, buy rare sneakers or earning money by listing sneakers you already own, this company is your destination. With buyer protection guarantee, an authentication service and great customer service, this company is your safest option in the industry. The sneakers currently on sale are Yeezy Boost, Air Jordans, Adidas NMD_R1 sneakers on the site currently. This company is backed up by some of the leading names such as Ashton Kutcher, Andreseen Horowitz, Matrix Partners, Guy Oseary, NEA, Upfront Ventures, SV Angel and Y Combinator.

How much GOAT was funded?

GOAT raised $5M in Series A on August 29, 2016 from Webb Investment Network, Matrix Partners and Upfront Ventures.

Previous funding

$1.6M on May 1, 2011 from Alexis Ohanian, Ashton Kutcher, Andreessen Horowitz, First Round, Elad Gil,  Guy Oseary,  New Enterprise Associates, Matt Cutts, Paul Buchheit,Start Fund,  Vivi Nevo, SV Angel,  Yuri Milner and Webb Investment Network

$6M in Series A on June 15, 2012 from Michel Daher and Upfront Ventures

What is next for GOAT?

GOAT plans to use the latest funding raised for growing its business domestically and internationally, including expanding its team with hires in product, engineering and marketing.

More about GOAT

GOAT was founded on August 1, 2010 by Daishin Sugano and Eddy Lu. It has its headquarters in Culver City, California. This is not a open marketplace. When sellers uploads their listings to the app, they must take 7 photos of the shoes so that the company can verify their authenticity and condition. When a customer buys them, the seller ships them the company’s warehouse so the company can inspect them by hand and clean them before the buyer receives them.