GumGum Raises $26M

What does GumGum do?

GumGum, is the largest in image advertising provider for brands and publishers. It  is the leading in image and in screen ad platform, which drives brand engagement for advertisers and increased revenue for publishers. It is a media platform which is built for advertisements to achieve a full impact they should appear seamlessly in the content where the attention of the user is engaged actively. It has access to large number  images across many quality sites.

It is known for inventing the in-image category. Its patented technology coats the contextually relevant display advertisements on the lower part of relevant photos. As a result there is higher view rate, engagement and elevation of brand metrics than any currently available digital advertising.

How much GumGum was funded?

GumGum raised $26M in Series C funding on May 28, 2015 from First Round, New Enterprise Associates, Upfront Ventures and Morgan Stanley Expansion Capital

Previous funding

• $225kin Angel round on December 1, 2007
• $1Min  Venture funding on July 21, 2008 from Crosscut Ventures and First Round
• $2.6Min Series A funding on July 8, 2009 from Upfront Ventures and First Round
• $7Min Series B funding on October 24, 2011 from New Enterprise Associates, Upfront Ventures and First Round

What is next for GumGum?

The latest funding will be used to accelerate its expansion in the international markets, to strengthen its R&D resources across computer vision and image recognition and continue its social and programmatic product development. Its mission is to add value to every connected image. The funding will accelerate the company ability to expand its research and development efforts and introduce new products for marketing and expanding internationally.

More about GumGum

GumGum was founded on October 1^st, 2007 by Ari Mir and Ophir Tanz. It has its headquarters in Santa Monica, CA.