haystagg Raises $600K

What does haystagg do?

haystagg, combines real time bidding with predictive ad targeting which is cookie less. It is the leader in cookie less situational ad targeting. haystagg uses machine learning and an experienced bidding approach for evaluating every impression. haystagg looks at billions of impression per day, and hundreds of thousands impressions per second. Through a complex analytical process haystagg selects the best impression for meeting the marketing goals of its clients. Their software learns and improves each minute of every day, so haystagg is always optimizing.

How much haystagg was funded?

Haystagg raised $ 600K in Seed round on April 17^th, 2015 from Mark Cuban, Kima Ventures, Barbara Corocran Venture Partners.

Previous funding

• $490k in Debt Financing on May 27, 2014
• $250k in Debt Financing on August 25, 2014
• $449.5k in Debt Financing on March 10, 2015

What is next for haystagg?

haystagg has raised $1.1M since it has been founded in 2013. haystagg will use the investment to boost ad targeting.  The startup has plans to grow its team which now comprises of 9 employees and to move into a Boston office of its own.

More about haystagg

haystagg was founded on May 10^th, 2013 by Michael Ouellette, Doug Newell and Volker Hatz. It has its headquarters in Manchester, NH. It is a pioneer in situational targeting. This technology affirms untapped audiences inside and outside the known cookie pools, which dramatically extends the reach of the ad campaigns across channels. Its precise targeting technology ensure that each ad view meets the ideal combination of content, audience, geography, time and device.

It has developed a way of targeting ad campaigns which are based on the users who have little cookie info available or who entirely block cookies. With its situational targeting technology it can gain info about and advertise the unseen population which enables more selective advertisement placing.