How to engage the user with a good mobile application design

One aspect of mobile app marketing is the ways in which the developers need to be engaged with the mobile app and ensure that they use the app repeatedly.  There are different mobile apps available for different mobile platforms to provide the end user enjoyable and media rich experience. But, the focus has to be on the engaging content instead of the number of app downloads. Here is how you can engage your mobile users with your mobile apps.

1. Understand app development for mobiles- Developing mobile apps is different from developing them for the web. As mobile user’s loyalties change, you as a mobile app developers have to find ways of constantly incorporating novel features in your mobile app. For example, if you incorporate location based services, multi-touch gestures, and voice commands etc which will entertain the users and encourage them to keep coming for more.
2. Concentrate on Quality- As an app developer you have to focus mainly on the quality of the app. You have to be consistent in your approach in developing your app and then think about monetizing it. When you have achieved success in promoting your app, you can then think about combining your application with ads. When you have good app quality you can make good amount of profits with paid content and in app advertising.
3. Build online presence for your app- App developers must build an online presence for your mobile app. Promote the app as much as you can to drive traffic towards your app. You must also create feedback mechanism, so that you can interact with your app users and get their feedback on the app so that you can make improvements. Keep updating your app regularly and offer the users something new so that they are engaged to the app.
4. Mobile social network integration- Mobile social networking is increasing every day. This should be used to the app developer’s advantage. Integrate your app with social networks such as Twitter and Facebook. This will be beneficial in 2 ways; one users will not have to sign into their social network separately and two they will spread the word about your app to their contacts, which means your business will grow. Try to add social tagging, which will enable the users to add descriptive keyword content to your app.
5. Promotional deals– You have to offer promo deals to the mobile app users whenever possible. Use these deals in combination with location based services which will improve your business. Try to monitor your customers user behavior and offer special deals, coupons and discounts from the closest stores they visit often.

Tips

• Ensure regular updates of the app and make them accessible to the user all the time.
• Make your app compatible with different devices.
• Take outmost care to offer users a secure online environment to protect their passwords and other sensitive info.
• Ask users to provide app ratings and feedback and make improvements accordingly.
• Provide regular updates of the app and try to market your app well.