Almost anything is can be used for marketing and QR codes are no exemption to that. It is not a question of can use them, but rather, how?
At first glance, you can’t think of a way to use QR codes to improve your marketing. But in reality, your options are actually limitless.
To get you started, here are ways to use QR codes for marketing.
Add a Digital Aspect to Your Printed Materials
Printed advertising materials are still quite common in today’s time despite everything going digital. Mainly because people have something to touch and that urges them to take a look at it. As opposed to digital ads that can easily be scrolled away from.
While it has its fair share of advantages, it has a much bigger disadvantage. The amount of content you can put on printed materials is little and limited.
Fortunately, QR codes can combine printed and digital together through the use of a PDF QR code generator. With a small image on your brochures and flyers, a person can be brought to more content. And it can be a collection of photos, and articles, extensively expanding what you can do with printed ads.
What you do is you take away the disadvantages of printed and digital marketing, and then put all their benefits together. So, you deliver something that can be touched by your audience, and at the same time, they have the option to see all the content they need to get hooked to your business.
Convenience in Discounts and Promos
Everybody loves discounts and promos. The difficult part is, how to distribute them? You want to make sure that only those who are bound to use it will actually get it. And that is not something you can easily do.
However, that dilemma is significantly minimized with the help of QR codes. Instead of just handing it out to any person, you can infuse your promos with a QR code. Leaving only those who are interested to make the scan and earn it.
You can also use QR codes to direct to a game where people can play and earn the promos. This makes it more enjoyable and engaging, causing them to stick longer with your ads that will further influence them with your business.
Long-Lasting and Sustainable Marketing
When talking about dynamic QR codes, you have the ability to update your QR codes even if they have been printed and distributed. And this is a great feature when it comes to marketing.
Imagine yourself having distributed brochures and flyers. In the event that you are proceeding to a different marketing strategy, all those materials don’t necessarily mean obsolete. You can simply update the content of your QR codes and you now have a wide array of people who have a hold of what you are marketing.
The same concept applies to posters and boards. If it is time to proceed to the next strategy, you don’t need to reprint your QR codes, take the old ones down, and put up the new ones. As a result, you get to save on printing and manpower expenses.
However, the great thing about it is that customers who always go back to your QR codes will be retained. They don’t have to find where to find your new and functional QR codes; they just can simply keep coming back to the same old one and be introduced to the new things you have to offer.
In short, you are never going back to the beginning with dynamic QR codes. You always have an audience ready to consume them all the time.
Bring Your Audience to Social Media Pages
Social media currently plays a huge role in our lives. It receives more than 2 billion active monthly users, making it logical to have a presence in the platform.
If a customer seeks your service, the first thing that comes to their mind is, “do you have a social media page?” Make sure you address that need and deliver it conveniently through the help of a QR code using the best QR code generator online.
Instead of giving an extensively long and difficult URL, make them scan your QR code instead. The easier it is, the more likely they are going to take the time to find and engage with your social media page.
With all that has been said, without a doubt, QR codes bring a lot to the table. They make your printed ads more effective and further widens your audience reach. Not to mention the significant amount of convenience it brings that can mean all the difference in attracting a potential customer.
While they may look simple, QR codes contribute greatly to your marketing. These small images can rake in benefits that no other strategy can. So, it makes sense to adopt them in your marketing campaigns.
To improve your marketing means with dynamic QR codes, the use of a QR code generator with a logo like QRTiger is recommended as they bring a simple yet functional QR code generation experience for starting QR code users.