How To Make Your Next Video Go Viral

There’s no denying the success a viral video can bring to a company, but how do you get people to pay attention to your brand? There are hundreds of articles, books, and courses about the “secret formula” for creating a viral video. But most people who read them don’t realize that it’s not so much of a formula as it is common sense. Here’s how you can create videos that’ll spread like wildfire across the internet.

1: Be Original

When you want to go viral, don’t be generic. There are way too many videos out there about cats doing cute things. Look outside the box when it comes to your topics and creativity will follow, so be unique and think about the kinds of videos that always get shared around your office.

2: Keep it Short

You’re more likely to catch their attention if you keep the video short. Nobody wants to sit through something they aren’t interested in, so don’t waste time trying to convince them why they should care about the video. Just think of the success that video platforms like TikTok have created, and how they rely on immaculately edited clips to keep the user’s attention.

3: Create a Story Line

Sharing a video that has nothing to do with your company or brand doesn’t make sense, so create a storyline for your product. This will also help you keep an audience’s attention from beginning to end, as well as let your viewers know exactly what the video is about.

4: Be Entertaining

This goes back to originality, but entertainment can mean many things. An entertaining video doesn’t always have to be funny or lighthearted; it can be thought-provoking or even inspiring too. Whatever you do, be sure to keep it interesting so people want to share it with others.

5: Don’t Neglect Quality

Most importantly, you’ll want to make sure the video looks and sounds good. If it’s not up to par with other videos on the web, people won’t bother watching it. It may seem like common sense, but way too many companies put out subpar videos because they’re more concerned about how fast they can shoot them than if they’re any good. Don’t be afraid to use professional video production services to make sure your video delivers where it counts.

6: Promote Your Video

Once you’ve made the video, share it across social media to start building awareness. You can also contact websites that advocate for your cause or product and ask if they’ll help promote the video for you. By getting the ball rolling yourself, you’ll increase your odds of going viral. Of course, there’s no guarantee that your video will go viral. But if you keep this advice in mind when creating a video, you might have more luck than you think.

7: Be Consistent

Even if your video goes viral, don’t stop. Continue to create videos that are just as good or even better than the last one, so you can keep your following engaged. Then, when you’re ready, release another video and watch the whole process happen again.

8: Be Timely

When you notice something trending, capitalize on it by releasing a video with the same topic or theme. You can also educate people about your product by relating it to timely news events, even if they don’t seem relevant at first glance. The more timely your content is, the better chance you have of going viral. Follow these tips, and you’ll increase your chances of creating viral videos that matter.