ItemMaster raises $7.5M in Series A


What does ItemMaster do?
ItemMaster, is a cloud based brand activation platform which enables manufacturers in verifying, sharing and managing their product profiles and custom brand content to distribute across all channels, online and offline. The company provides assistance for brans in entering e-commerce, mobile and digital media marketplace. This platform is the leading United States provider to create, manage and serve consumer brands into the rapidly expanding retail and manufacturer e-commerce and mobile/digital media market. About a thousand e-tailers, retailers, mobile app developers and agencies acess this platform’s certified content from over 5,000 brands.

How much ItemMaster was funded?
The company raised $7.5M in Series A on November 22, 2016 from Chicago Ventures and Edison Partners.

What is next for ItemMaster?
The company plans on using the latest funding raised for accelerating its expansion efforts with retailers and entering new product categories, such as over the counter beauty and pharmacy. The company has grown 150% year by year, and counts nearly all of the top 100 CPG brands as consumers. The company will continue scaling its marketing, technology and operations for satisfying its customer demand and meeting the evolving needs of its increasing list of retail exchange partners and leading manufacturers.

More about ItemMaster
ItemMaster was founded in 2009. It has its headquarters in Skokie, Illinois. Purchasing groceries and food online is a rapidly booming trend. This company’s solution for aiding brands and retailers drive online sales of their products. Accurate and rich data and imaged are necessary for successfully connecting with customers and driving conversion and this company ensures that highest quality and complete quality content and data in the market. This is a one stop source of certified brand content via its open exchange network. This allows the company in offering manufacturers actionable brand data and real time analytics for driving business decisions.