Kiip Receives $12M Series C Funding

What does Kiip do?
Kiip, is a rewards network and mobile app which offers rewards from companies and brands for virtual acheivements. The company’s rewards platform is embedded in fve thousand mobile applications and delivers anywhere from 2-3 million rewards every day. The company’s aim revolves around moments marketing, which aims in pushing rewards at the most relevant time to the consumer. When an app finds that users just finished running, a brand such as smartwater could reward the users with a 20% off coupon. The company works with brans including Smucker’s, Coca-Cola, The Home Depot, Campari, Marriott, KitKat and Advil.
How much Kiip was funded?
The company raised $12M in Series C on July 19, 2016 from North Atlantic Capital and U.S. Cellular.
Previous funding
$300k on October 28, 2010 from Chris Redlitz, Keith Belling, Joe Stump, Paige Craig, Rohan Oza and True Ventures.
$4.07M in Series A announced on April 6, 2011 and closed on March 29, 2011 from Crosslink Capital, Hummer Winblad Venture Partners, HWVP, Transmedia Capital, Venture51, True Ventures and Verizon Ventures.
$350k in undisclosed round on November 22, 2011 from Transmedia Capital
$11M in Series B announced on July 17, 2012 and closed on May 16, 2012 from DG Incubation, Relay Ventures, Digital Garage, Hummer Winblad Venture Partners, HWVP and True Ventures.
Undisclosed amount in undisclosed round on August 15, 2013 from American Express and American Express Ventures.
$4.28M in Series B on April 7, 2014 from HWVP, HYPERLINK Relay Ventures, Winblad Venture Partners, Verizon Ventures and True Ventures.
Undisclosed amount in undisclosed round on November 19, 2014 from Verizon Ventures and Michael .
What is next for Kiip?
The company plans to use the latest funding for ramping up product development and creating better tools for developers because it is where the value lies ultimately.
More about Kiip
Kiip was founded on on July 13, 2010 by Brian Wong, Courtney Guertin and Amadeus Demarzi. It has its headquarters in San Francisco, CA.