Funding

Leanplum Raises $11.6M Series B Round

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What does Leanplum do?

Leanplum, is the leader in mobile marketing automation, driving application engagement and results by ptimizing both the app UX and messaging. It is the 1st mobile lifecycle marketing solution which is truly designed for marketers. The company drives engagement and results user experience optimization, customized messaging, mobile A/B testing with analytics and marketing automation. Top brands such as Hotwire, Expedia, Tesco etc leverage the company’s solution for connecting with users across the full customer journey. The company believes in lean methodology, they are agile, fast and move swiftly. The company also builds tools which help others in innovating fast.

How much Leanplum was funded?

Leanplum raised$11.6M in Series B funding on August 5, 2015 from Kleiner Perkins Caufield & Byers and Shasta Ventures

Previous funding

  • $825k in Angel funding on February 13, 2013 from Alliance of Angels, Bogomil Balkansky, Andrew Wright, Kima Ventures, Techstars, Lyuben Belov and VoiVoda Ventures.
  • $4.8M in Series A funding on July 28, 2014 from Shasta Ventures Partner: Joydeep Bhattacharyya

What is next for Leanplum?

Leanplum’s latest funding accompanies the launch of the highly aniticpated Lifecycle Engine, a campaign planning tools which is specially designed for mobiles which enable marketers for easily building hyper personalized campaigns on a visual timeline. With this tool, marketers can trigger a series of orchestrated messages based on user behavior and time, making sure that the right message is sent to the right person, at the right time.

The funding will be used for helping the company to turn over its first mover advantage and technical innovation into market leadership, and for continuing the company’s mission for reinventing marketing for the mobile world.

More about Leanplum

Leanplum was founded in 2012 by Momchil Kyurkchiev and Andrew First, former Google engineers with years of experience. It has its headquarters in San Francisco, CA with a satellite office in Europe.

 

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