Funding

Moat raises $50M

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What does Moat do?

Moat, is a web media analytics company. It is a  SaaS based search engine for displaying ads, which enables users to find and discover their favourite brands. It is a free search engine to display advertisement. The company also offers heatmap analytics and resources for creative. The online advertisements can be transient, they are visible one second and are gone the next second. Whether you want to see the advertisements from a particular brand, be inspired from creative campaigns or find new advertisers, all you need to do is use Moat. The company’s Moat Ad Search, a search engine, focuses completely on advertisements of other kinds of online content. Similar to the traditional search engines, its results are composed using a web crawler which especially tuned to search for advertisements on the web and index them for retrieval later. The company also accepts submissions from agencies and advertisers who like their ads to be included.

How much Moat was funded?

Moat raised$50M in Series C on March 21, 2016 from Insight Venture Partners.

Previous funding

  • $3M on January 1, 2010 from Jonah Goodhart, Founder Collective, Michael Walrath and Noah Goodhart
  • $1.5M on August 23, 2011 from SV Angel, Lerer Hippeau Ventures, Founders Fund, Founder Collective, Vast Ventures, MHS Capital,  First Round, Bowery Capital, Third Kind Venture Capital and AFSquare.
  • $13M in Series B on April 23, 2012 from Advancit Capital, Mayfield Fund, Lerer Hippeau Ventures, First Round, SoftBank Capital and Founders Fund

What is next for Moat?

The company plans on challenging Nielson, Google, comScore and other digital media companies by developing a standard metric which will serve as the currency to buy and sell digital advertisements.

More about Moat

The company was founded in 2010 by Michael Walrath, Noah Goodhart and Jonah Goodhart. It has its headquarters in New York, NY. This is best known company for being one of the leading companies which tracks view ability, determining whether online advertisements are seen by real people.

 

 

 

 

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