What does mParticle do?
mParticle, is a customer data platform built for mobile. It provides solutions to mobile app owners to manage and control their data. This platform places app and mobile web owners in control of their data assets. The company is especially concentrated towards enterprise clients who provide a framework for better solve for data activation, ownership and attribution. The company’s vision since inception is to make it much easier for marketing and analytics teams in connecting with the ecosystem of services offering many innovative mobile solutions.
How much mParticle was funded?
mParticle raised $15M in Series A on January 12, 2016 from Golden Venture Partners, Bowery Capital, Eniac Ventures and Social Capital.
- $3M on October 15, 2013 from Bowery Capital, Greylock Partners, GV, Michael Walrath, Michael Barrett, Emagen Investment Group, Inc., Eric Franchi, Nasir “Nas” Jones, Golden Venture Partners, Anthony Saleh and Eniac Ventures.
- $1.5M on October 9, 2014 from Bowery Capital, Battery Ventures and Harbinger Capital Partners
- $4.31M on July 2, 2015
What is next for mParticle?
With the new capital, the company has plans of opening a San Francisco office and increase the product development for supporting data capture across all connected devices. The investor Social Capital’s investment was led by Ted Maidenberg has joined the board of directors. The new investment will help them in accelerating product and marketplace development considerably.
More about mParticle
mParticle was founded on January, 2013 by Jason Lynn, Michael Katz, Andrew Katz, Jason Lynn and Dave Myers. This is the only customer data platform built for mobile and native apps across all the devices. The company was built from ground up to address the complexities core to running an app business. It empowers developers and mobile marketers in increasing their mobile strategy and to maintain pace with their consumers by providing the most advanced data platform.