I’m not here to convince you that you need a corporate video. I am, however, here to advise you about one of the most effective ways to capture the imagination and curiosity of your intended audience, and the value of keeping your options open when it comes to putting your marketing strategy together.
You are not alone
It can be a struggle to come up with the best way to market your products and services. Many companies, particularly in recent times, have had to come up with ways to cut costs and keep budgets low, which is not a route that lends itself to spending money on a video production.
This is where you will have to make the operational decision about the proverbial “spending money to make money”. If your goal is to attract attention to your brand, you would be spending your money effectively, if you choose to go the route of having a corporate video produced. There is a video production company that can address your needs – all you need to do is find the right one!
There are so many options!
Finding a video production company is easy, but finding the right one, that can address your needs and who understands your brand’s vision. With so many illustration styles popping up all the time, you will also be hard pressed to make a decision on which one you like, and what style will stand the test of time without dating too quickly.
A strong story will carry the content of your video, and help to make it memorable. For this reason, you should pay attention to your production company’s storytelling ability, and how they link their animation to the story, and how they structure the story to firther your brand communication needs.
Setting up the meeting
The next priority is to set up meet and greet meetings with the shortlist of companies you prefer. It is advisable to meet with your envisaged corporate video company to find out what they can bring to the table to help you bring your vision and marketing strategy to life.
If you ask the right questions, you will quickly start getting an idea of the company’s capabilities. Make use of this time to discuss the type of video you would like, what the visual elements should be, and what the best messaging style will be to communicate your message. In general, most companies pride themselves on a signature animation style, so remember to ask about that, and use that knowledge to help you make your decision. Just because they have a signature style, doesn’t mean that they will not be amenable to trying a new style, though – just be sure that they can deliver on what you have in mind.
Finally, make sure that you get a company on board that keeps lines of communication open – they should actively engage with you about new ideas, and progress and new innovations. They shouldn’t just blindly execute your ideas – in the ideal space you want someone who can push the boundaries and take your original ideas to new heights!