New Broadband Providers That Offer Products and Services Geared to Younger Audience

The Internet plays a big part in the lives of many youngsters today. According to UK communications regulator Ofcom, people who are aged 16 to 24 years old spend over 27 hours a week using the Internet. This has grown tremendously in a span of 10 years. Some of the popular reasons on why young individuals access the web is to use social media, use messengers, download data, stream music and videos, perform research and play online. Based on the statistics posted by Pew Internet Research, 97% of teens that are between the ages of 12 and 17 play computer and online games. These are the reasons why new Internet providers offer products and services that cater to younger audience.

Unlimited Data Use

Based from the statistics mentioned above, more and more users, especially the young ones are using the Internet for an extended period every week. Many new broadband providers like Bigpipe offer unlimited data usage, which means that users could use the Internet as much as they want and still pay for the same price per month. This would entice younger audience because they don’t have to think of any caps on their data usage and could just enjoy browsing or playing online. Bigpipe has unlimited broadband on their plans.

Cheaper Plans

College students and those who are just starting to work are mostly looking for plans that would fall under their budget. Internet service providers now offer various price plans that would work for different types of budget, including that for the younger market, who may need more affordable plans. The cheaper plans may have slower speed than the more expensive plans, but they are usually good enough for individual use. They still allow convenient use of the web, which is an attractive package for users.

No Contracts

Most of the old Internet service providers offer contracts that may last for a year or more. Young users who may just be staying in a dorm or apartment for a limited time or those who doesn’t want the hassle of paying for an early termination of the contract when they are not yet sure of the stability of their budget or income would be interested at the no contract plans. If they move to another location or they feel that the service is no longer within their budget, they could cancel their subscription without paying for a penalty.

Fast and Stable Internet Connectivity

The broadband connection offered by these Internet providers is fast and stable. This is a huge thing for the younger generation because of the way they use the web. Media streaming and online gaming are some of the most common things they do and these require reliable Internet connectivity.

Speedy Downloads

Younger users also tend to download a lot on the web. From data and games to audio and videos, fast download speed is needed so they can get what they need without waiting for days for the download to complete. Internet connection with slow download speed would make it frustrating for the users to get what they need online.

Free Streaming of Hit Movies and TV Shows

Most young people also want to be updated on the latest movies and TV shows. While there are several sites online where you can stream films and TV shows or series, it’s difficult to find the latest episodes of a show or the newest movies. There are new Internet providers that offer streaming of new films and shows that would be a huge selling point to the younger market.

Naked Broadband

Most of the older ISPs have their Internet service bundled with telephone service. Bundled plans are more expensive than their Internet only counterpart although they have the same speed. Since youngsters don’t really need a landline phone since they usually use mobile phone, the naked broadband offer, which means that it doesn’t come with a landline phone, is more ideal for them. They could get a cheaper plan for this or they could have a faster speed for the same price as the bundled plan.

Aside from these services, there are also Internet service providers that offer free move and free installation that make them more attractive to the younger audience.