PureWow Raises $2.5M in Seed Round

What does PureWow do?

PureWow, is a digital media firm which specializes in women’s lifestyle content, including technology, recipes, beauty, fashion, health and a lot more. This digital publication vows to make women’s lives beautiful and interesting and manageable. Its motto is “Elevate the Everyday”, drives the firm to deliver irresistible discoveries to its audience every day. It is like your savvy friend who know which book you should read next, jeans which will flatter you and purse which charges your phone and holds your keys.

PureWow publishes across many platforms so readers can access content where it is convenient for them, whether its on their website, on a mobile device, through social platforms or email. Apart from national articles, it also offers local and interest specific editions so that readers can personalize their experience.

How much PureWow was funded?

PureWow, raised $2.5M in Seed round on May 5^th, 2015 from the investors Pritzker Group Venture Capital, Lerer Hippeau Ventures, Vayner/RSE, Galvanize Ventures, Great Oaks Venture Capital and Melo7 Tech Partners and other angel investors.

What does PureWow do?

PureWow will use the fund raised to hire additional editorial staff to help the company build more on content creation in new and current verticals. Funds will also be used to invest in additional video content and to grow its readership via data driven market which lays focus on social, syndication, search and subscription; and invest and strengthen its technology and product resources for further engaging their audience and providing innovative solutions and native ad products to the advertisers.

More about PureWow

PureWow was founded on September 1^st, 2010 and has its headquarters in New York, NY. It is a must read destination for women between 25-45 years of age who crave for the best of lifestyle content which consists of entertainment, beauty, fashion, home, technology, money, books, recipes etc.