Reflektion Raises $18M in Series B

What does Reflektion do?

Reflektion, is the leader in real time, individualized commerce. The company captures and responds in real time to individual shopper intentions, which increases the conversion and revenue by more than 20%. The company drives millions of incremental conversion events for the leading retailers whether small or big, including Converse, Godiva, Disney, Uniqlo, Oriental Trading. Its individualized commerce technology helps the digital retailers in capturing and responding to every individual’s shopping intent in real time, this increases consumer conversions and the retailer’s revenue by over 20%. This company is backed by lead investors such as Nike and Intel Capital.

How much Reflektion was funded?

Reflektion raised $18M in Series B on February 23, 2016 from Intel Capital, Battery Ventures and Hasso Plattner Ventures

Previous funding

• Undisclosed amount in Series B on February 23, 2016 from Hasso Plattner Ventures.
• Undisclosed amount on October 14, 2012
• $1.5M on October 31, 2012
• $1.8M on April 14, 2013 from Rajeev Madhavan
• $8Min Series A on March 4, 2014 from Intel Capital, Raj Sandhu and Nike

What is next for Reflektion?

The company plans to use the funding for further growing its client base, developing new products and for expanding into international markets. It will also continue to help the retailers better monetize their webstore traffic using data science, AI and easily deployable applications. The company has already demonstrated a huge impact on the eCommerce through over 2 billion personalized shopping experiences last year. Its next step is improving the quality of that traffic and delivering each customer a seamless on site or off site in store experience.

More about Reflektion

The company was founded by Amar Chokhawala in 2012. It has its headquarters in San Mateo, CA. it has won the Shop org’s Digital Comerce Startup of the Year award in 2015.